Michael Bürgi

Noreen O'Leary, One of Advertising's Most Iconic Journalists, Has Died

For 31 years, her Adweek profiles and agency coverage set the bar

Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59. A native…

What's Being Done to Rein In $7 Billion in Ad Fraud

4 experts share concerns ahead of ANA Masters of Media discussion

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over…

Here’s What the Mashup of Tech in Amazon Echo Could Mean for Marketers

Why J&J's CMO loves the 'people-centered' device

brightcove.createExperiences(); Alison Lewis, Johnson & Johnson's CMO, is no stranger to CES. But something she's noticing this year is the…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

How to Buy Digital Video

Three major buyers offer their “do’s”

At Adweek's Executive Lab on YouTube & Facebook in the Media Mix, sponsored by Pixability, three top investment executives from major media agencies shared their list of "do's" in planning…

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Publicis Groupe’s chief strategist knows what to do about it, too

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and…

Here's What Young Influentials Think of the Next Generation and Why They're Optimistic

Standing on the shoulders of millennials

On a gorgeous fall New York evening on the rooftop of New York's Gansevoort Hotel, Adweek and partner PopSugar hosted a swanky party celebrating this year's Young Influentials. Between Adweek…

How Media Planning Is Evolving and Which Emojis Perfectly Capture the Industry’s Vibe

Once again, millennials shake up business as usual

Technology and creative thinking have conspired to thrust media planning from the shadows of the agency process into the limelight. Some of the coolest ideas and innovations are now possible…

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

With s'mores, beer and data in hand

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But…