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Michael Bürgi

Massive MIPTV Event Will Add Sessions on Branded Content, in Partnership With Adweek

International gathering will take a deeper look at role of marketers

Adweek will be hitting the Croisette in Cannes, France, earlier than usual this spring. The magazine will be creating a track of content for April's MIPTV, the international content marketplace…

Paran Johar Sells His Mobile Media Summits Series to French Events Company

The hardest-working man in the sector will remain CEO

If you're in the mobile business, you know who Paran Johar is. For the past six years, he's been hosting and assembling Mobile Media Summits across the country, and more…

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his sixth Consumer Electronics Show and found the nature of the conference has undergone a surprising shift.

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was that prices are dropping, which is a good thing for consumers and, ultimately, her clients.

As with every other agency CEO at the Consumer Electronics Show in Las Vegas this week, Mindshare North America's Colin Kinsella is spending 18-hour days scoping out the latest tech advancements. But he also tries to find time to play craps, which he sees as a real communal exercise (and not just because he's winning of late).

Will your dog or cat someday sport Web-connected wearables? That's what PetSmart's senior manager of integrated media Jessica Hearl is out to learn at CES.

Mainardo de Nardis, OMD Worldwide's global CEO, has been to many a CES, and he's seen it morph from a techie and hobbiest showcase to a massive bazaar where anyone with a cool idea can try to shop it to the many thousands of attendees and hundreds of brands converging on Las Vegas.

Sunglass Hut's senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the tech that's most exciting to the Luxottica brand. A partnership with Google Glass is underway, and though it hasn't yet yielded fruit, Borgerson says he has high hopes.

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared his thoughts on what he's looking out for at the mega-conference.

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