Michael Bürgi

Why Marketers and Media Firms Are So Excited About Addressable Advertising

Execs from Honda, Deep Focus, Assembly and Modi Media explain

  brightcove.createExperiences(); With all the recent tech developments in TV and video like programmatic and over-the-top, addressability hasn't been getting many…

Noreen O'Leary, One of Advertising's Most Iconic Journalists, Has Died

For 31 years, her Adweek profiles and agency coverage set the bar

Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59. A native…

Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising

Rishad Tobaccowala says nothing has affected it more

  brightcove.createExperiences(); It's no exaggeration to say Rishad Tobaccowala—chief strategist for Publicis and a member of the Directoire, an internal leadership…

Drones Will One Day Solve Traffic Jams, but They Aren't Taking Over Advertising Just Yet

Drone master Frank Wernecke on the future of the industry

  brightcove.createExperiences(); COLOGNE, Germany—Drones have had an almost immediate impact on video production in the last three to five years—saving producers…

Dmexco's Founder on What's Hot This Year, How the Festival Has Grown and Its Future

Christian Muche discusses the conference in his own words

  brightcove.createExperiences(); COLOGNE, Germany—Dmexco, the annual digital marketing conference and exposition that takes place every September in Cologne, was more or…

What's Being Done to Rein In $7 Billion in Ad Fraud

4 experts share concerns ahead of ANA Masters of Media discussion

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over…

Some Executives at CES Are Still Looking Forward to Advances in TV Screens

Spotify's Jeff Levick is one of them

  brightcove.createExperiences(); Spotify may be a player in the audio space, but its chief revenue officer, Jeff Levick, remains stoked about…

What No One Talks About When It Comes to VR: Porn

Virtual sex could be big business, notes one agency exec

  brightcove.createExperiences(); Talk about taboo! John Sheehy, Starcom Mediavest Group's president of global operations, went where few executives are willing to…

Despite Its Dark Side, the Internet Still Gives the White House’s CTO Hope

Megan Smith on the Web’s power to solve problems

  brightcove.createExperiences(); The White House's chief technology officer, Megan Smith (who technically works for the Office of Science and Technology Policy), may…

One Frustration About Driverless Cars: They Follow Every Single Rule of the Road

YuMe's Jayant Kadambi explains the aggravation

  brightcove.createExperiences(); YuMe co-founder and CEO Jayant Kadambi, in Las Vegas for meetings at CES, says he loves the idea of…