Melissa Rudy | Adweek Melissa Rudy | Adweek
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Melissa Rudy
eBay and PayPal Will Part Ways in 2015 Split is intended to boost opportunities and revenue

After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015. The e-commerce giant's board of directors is touting the separation as a…

September 30, 2014, 2:52 PM EDT

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil One of three new accounts for local office

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle…

September 29, 2014, 5:15 PM EDT

Chobani Extends Olympic Sponsorship Through 2020 Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

September 26, 2014, 4:32 PM EDT

Drag Queens Ditch Facebook for Ello Emerging social net allows aliases

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities. Launched in July,…

September 25, 2014, 2:46 PM EDT

New Apps Let Homeowners Complete Projects Faster and Easier Remodeling? First stop, smartphone

A newly remodeled home could be just a few swipes away. A wave of new mobile apps has made it easier than ever for homeowners to make improvements and updates. Reuters…

September 22, 2014, 3:26 PM EDT

Larry Ellison Steps Down as Oracle’s CEO Continues on as chairman

Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career. He will now serve as the tech company’s executive chairman and chief technology officer,…

September 18, 2014, 7:27 PM EDT

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting…

September 18, 2014, 2:54 PM EDT

Majority of Americans Are Single Now, a Major Shift From the '70s How will they impact the economy?

According to a report by economist Edward Yardeni, a majority of Americans are now single, says Bloomberg Businessweek. And economists predict the rising single population will effect the economy, with singles…

September 17, 2014, 1:24 PM EDT

Clear Channel Rebrands Itself as iHeartMedia A move to stay competitive in digital market

Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network. Launched in 2008,…

September 16, 2014, 2:38 PM EDT

Mobile Video Has Jumped 400% in the Last Two Years Report: on-the-go clips account for 25% of all views

Ooyala's  Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago. The…

September 15, 2014, 6:10 PM EDT

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