Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
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Melissa Hoffmann
MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

April 10, 2014, 11:59 AM EDT

Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

Disqus Goes Native With Sponsored Comments Branded content to appear at top of discussion threads

Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native…

April 8, 2014, 11:01 AM EDT

72% of Americans Won't Wear Google Glass Because of Privacy Worries Distractibility also an issue, according to new study

It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future—it’s concerns…

April 7, 2014, 9:19 AM EDT

Adweek's Top 5 Commercials of the Week: March 28-April 4 The World Cup battles begin with big ads from Nike, Coke and Pepsi

Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot…

April 4, 2014, 10:12 AM EDT

Here Are the Most Effective Ads of 2014 (So Far) Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

April 3, 2014, 1:13 PM EDT

A Look at How Women Grocery Shop They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

April 2, 2014, 6:00 AM EDT

Adweek's Top 5 Commercials of the Week: March 21-28 Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

March 28, 2014, 10:00 AM EDT

People Mag Now Allows Celebrities to Post Directly to Its Website Startup WhoSay targets publishers with access to celeb content

Time Inc.’s People magazine is giving celebrities unprecedented access to its website—permitting them to post their unfiltered tweets and other content—through a partnership with startup WhoSay. WhoSay helps celebrities control their…

March 27, 2014, 1:28 PM EDT

Anna Wintour Defends 'Kimye' Vogue Cover Social media backlash, lampoonery dogs mag

Anna Wintour today defended her decision to put Kanye West and Kim Kardashian on the latest Vogue cover, following backlash from readers and reports West had begged for the honor for…

March 24, 2014, 3:41 PM EDT

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