Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
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Melissa Hoffmann
Adweek's Top 5 Commercials of the Week: March 28-April 4 The World Cup battles begin with big ads from Nike, Coke and Pepsi

Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot…

April 4, 2014, 10:12 AM EDT

Here Are the Most Effective Ads of 2014 (So Far) Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

April 3, 2014, 1:13 PM EDT

A Look at How Women Grocery Shop They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

April 2, 2014, 6:00 AM EDT

Adweek's Top 5 Commercials of the Week: March 21-28 Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

March 28, 2014, 10:00 AM EDT

People Mag Now Allows Celebrities to Post Directly to Its Website Startup WhoSay targets publishers with access to celeb content

Time Inc.’s People magazine is giving celebrities unprecedented access to its website—permitting them to post their unfiltered tweets and other content—through a partnership with startup WhoSay. WhoSay helps celebrities control their…

March 27, 2014, 1:28 PM EDT

Anna Wintour Defends 'Kimye' Vogue Cover Social media backlash, lampoonery dogs mag

Anna Wintour today defended her decision to put Kanye West and Kim Kardashian on the latest Vogue cover, following backlash from readers and reports West had begged for the honor for…

March 24, 2014, 3:41 PM EDT

Pinterest Readies for Its Big Ad Business Rollout Brands excited to promote on a platform tailor-made for advertising

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to…

March 24, 2014, 12:09 PM EDT

Adweek's Top 5 Commercials of the Week: March 14-21 Inspiring stories from across the globe. Vote for your favorite spot

Life is full of challenging things. It's hard to raise a child with special needs. It's hard to overcome one's learning disabilities. It's hard to give voice to the voiceless.…

March 21, 2014, 9:17 AM EDT

Facebook Reportedly Slashing Organic Reach for Pages Is social net trying to force bigger ad spends?

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local…

March 20, 2014, 11:39 AM EDT

Adweek's Top 5 Commercials of the Week: March 7-14 Strangers kiss, Will Ferrell takes on Robert Redford, and a tribute to dad-kind. Vote for your favorite

As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit…

March 14, 2014, 9:10 AM EDT

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