Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
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Melissa Hoffmann
Adweek's Top 5 Commercials of the Week: June 1-6 Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

June 6, 2014, 8:24 AM EDT

Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

June 3, 2014, 11:12 PM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

The Hill Adds Analysis From Policy Experts, Think Tanks Congressional pub launches new 'contributors' section of website

Washington, D.C., policy publication The Hill launched today a new "Contributors" section of its website, which will host hundreds of policy experts with a broad range of political viewpoints and…

May 28, 2014, 11:12 AM EDT

Communists, Capitalists Alike Share Concerns About Consumerism Everyone agrees brands should lead the sustainability march

You might think that our differing ideologies would lead citizens of the United States and China to have diverging views on consumerism and spending, but concerns about the planet's future…

May 27, 2014, 10:43 PM EDT

Adweek's Top 5 Commercials of the Week: May 16-23 Sweet dreams and troubling nightmares. Vote for your favorite spot

Looking out at the holiday weekend, it's no wonder we're dreaming here at Adweek—as are some of the brands who served up our best commercials of the week.  PETA got help…

May 23, 2014, 10:51 AM EDT

Adweek's Top 5 Commercials of the Week: May 9-16 Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

May 16, 2014, 9:16 AM EDT

Study Shows Car Ownership Still a Major Priority But we love our phones almost as much as our wheels

It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands…

May 13, 2014, 11:28 PM EDT

Adweek's Top 5 Commercials of the Week: May 2-9 These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

May 9, 2014, 9:16 AM EDT

Here Are the 10 Brands Moms Like Most Right Now Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

May 8, 2014, 6:46 AM EDT

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