Melissa Hoffmann

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets

But almost half are worried about managing this change

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

Adweek's Top 5 Commercials of the Week: June 20-27

Girls rule, and so do the Brits. Vote for your favorite spot

Like the spread of any good Fourth of July barbecue, this week's collection of best ads brings together a delicious mix of salty and sweet, with a side dish of…

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

Adweek's Top 5 Commercials of the Week: June 13-20

Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

What You'll Be Eating This Year

The 2014 food trends

Food is no longer just for survival—or just for enjoyment, either. As the Future Foundation put it, "food has become a prescription we can write ourselves." And with nearly 42…

Adweek's Top 5 Commercials of the Week: June 6-13

Did you hear there's a big sports event happening?

The first kicks have been made, and major brands continue to churn out stunning World Cup ads spotlighting soccer stars and feeding the frenzy of this global quadrennial contest. GoPro, Nike…

Supreme Court Says Pom Can Sue Coca-Cola Over Juice Label

Food and beverage brands watch case closely

The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how…

Study: Americans Love Soccer More Than Nascar

Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

World Cup Fever Sweeps the U.S.

Millions of young fans make soccer the champion of social media

The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting big boosts…

Adweek's Top 5 Commercials of the Week: June 1-6

Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…