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Melissa Hoffmann
The Week's Best Parties: Award Shows and Galas Led the Way And some special guests showed up at industry mixers

From left, Meredith EICs Lauren Purcell of EveryDay With Rachael Ray, Cheryl Brown of Allrecipes and Jessie Price of EatingWell enjoy cocktails at an agency mixer on the rooftop of…

September 29, 2014, 12:05 AM EDT

The Week's Best Parties: From Central Perk to Central Park [Photos] Fashion Week fêtes, Oprah's 'Standing O-Vation' and a timely domestic violence campaign

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

September 23, 2014, 4:51 PM EDT

People Who Prefer Local to National News Tend to Be Bigger Social Sharers Weather, current events, sports are tops for everyone

People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance…

September 22, 2014, 7:40 AM EDT

These Top New Supermarket Products Show How Much We Love Carbs Instant.ly Shelf Score platform measures consumer purchase intent

Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety,…

September 18, 2014, 8:00 AM EDT

A Glimpse Into Marketers’ Social Media Strategies Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

September 16, 2014, 10:58 AM EDT

How Having Higher Income Affects How Men Spend and Consume Media Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

September 10, 2014, 9:17 AM EDT

Fewer Than a Quarter of Marketers Have Used Programmatic Buying They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

September 3, 2014, 8:40 AM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

August 12, 2014, 1:24 PM EDT

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