Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
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Melissa Hoffmann
Here Are the 10 Brands Moms Like Most Right Now Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

May 8, 2014, 6:46 AM EDT

Here Are the Most Effective Ads of 2014 (So Far) Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

April 3, 2014, 1:13 PM EDT

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

March 6, 2014, 1:55 PM EST

Adweek's Top 10 Commercials of the Week Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

October 25, 2013, 9:40 AM EDT

Adweek's Top 10 Commercials of the Week Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost

Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.

October 18, 2013, 7:26 AM EDT

Adweek's Top 10 Commercials of the Week Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

October 11, 2013, 9:03 AM EDT

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Adweek's Top 10 Commercials of the Week From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

September 20, 2013, 8:56 AM EDT

Adweek's Top 10 Commercials of the Week Mountain Dew gets high, Kia gets skinny, and Guerlain gets very, very big

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

August 30, 2013, 9:56 AM EDT

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