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Melissa Hoffmann

The Week's Best Parties: From New York to Paris

Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

This time, it's all about winning

The calm before the big show at Cipriani 25 Broadway in New York’s Cunard Building. 

The Week's Best Parties: Award Shows and Galas Led the Way

And some special guests showed up at industry mixers

From left, Meredith EICs Lauren Purcell of EveryDay With Rachael Ray, Cheryl Brown of Allrecipes and Jessie Price of EatingWell enjoy cocktails at an agency mixer on the rooftop of…

The Week's Best Parties: From Central Perk to Central Park [Photos]

Fashion Week fêtes, Oprah's 'Standing O-Vation' and a timely domestic violence campaign

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

Here Are the 10 Brands Moms Like Most Right Now

Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

Here Are the Most Effective Ads of 2014 (So Far)

Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

Adweek's Top 10 Commercials of the Week

Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

Adweek's Top 10 Commercials of the Week

Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost

Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.

Adweek's Top 10 Commercials of the Week

Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

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