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Melissa Hoffmann

This Is What Consumers Want From New Tech

And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

Is Your Company’s Digital Transformation Really Happening?

Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

Here’s How You Can Get People to Want to Click on Your Mobile Ads

The majority of the time, phone traffic is an accident

Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile…

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

Time Warner MediaLab found custom ads brought viewers back to the game

A March Madness case study by Time Warner MediaLab found that customized ads got viewers to "snap back" to the TV from distracting second-screen devices. Infographic: Carlos Monteiro

Here's a Look Inside Grocery Shoppers' Minds and Baskets

Plus the digital path of a supermarket purchase

Maybe it's the sale on cauliflower or the free cheese samples in aisle six, but these days, everyone loves the weekly trip to the supermarket. Here is a closer look…

Attention Brands: This Is How You Get Millennials to Like You

Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

People Who Prefer Local to National News Tend to Be Bigger Social Sharers

Weather, current events, sports are tops for everyone

People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance…

A Glimpse Into Marketers’ Social Media Strategies

Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

Fewer Than a Quarter of Marketers Have Used Programmatic Buying

They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

What Brands Need to Know About Back-to-School Shopping Habits

Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

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