Melissa Hoffmann | Adweek
Advertisement
Melissa Hoffmann
Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

Disqus Goes Native With Sponsored Comments Branded content to appear at top of discussion threads

Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native…

April 8, 2014, 11:01 AM EDT

72% of Americans Won't Wear Google Glass Because of Privacy Worries Distractibility also an issue, according to new study

It’s not Google Glass’ nerdy aesthetics, somewhat douchey reputation or lofty price tag that will prevent a whopping 72 percent of Americans from donning the headset of the future—it’s concerns…

April 7, 2014, 9:19 AM EDT

A Look at How Women Grocery Shop They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

April 2, 2014, 6:00 AM EDT

Pinterest Readies for Its Big Ad Business Rollout Brands excited to promote on a platform tailor-made for advertising

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to…

March 24, 2014, 12:09 PM EDT

Facebook Reportedly Slashing Organic Reach for Pages Is social net trying to force bigger ad spends?

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local…

March 20, 2014, 11:39 AM EDT

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Spooky Digital Campaign for New Stephen King Book Lets You 'Shine' Inside the gifted mind of an older and troubled Danny Torrance

It’s been decades since all work and no play made Jack a dull boy, but for fans of Stephen King’s seminal horror novel The Shining, time essentially stopped on the…

October 31, 2013, 11:16 AM EDT

LinkedIn Partners With Startup to Curate Content for Brands Rallyverse develops client-specific social posts from the best of the Web

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can…

August 21, 2013, 1:47 PM EDT

Advertisement