Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
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Melissa Hoffmann
Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

The Week's Best Parties: From New York to Paris Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

October 12, 2014, 9:08 PM EDT

Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

October 6, 2014, 8:02 AM EDT

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards This time, it's all about winning

The calm before the big show at Cipriani 25 Broadway in New York’s Cunard Building. 

October 6, 2014, 8:02 AM EDT

How Price Affects a Consumer’s Path to Purchase Comparing a small purchase and a much bigger-ticket buy

Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for…

September 29, 2014, 12:10 AM EDT

The Week's Best Parties: Award Shows and Galas Led the Way And some special guests showed up at industry mixers

From left, Meredith EICs Lauren Purcell of EveryDay With Rachael Ray, Cheryl Brown of Allrecipes and Jessie Price of EatingWell enjoy cocktails at an agency mixer on the rooftop of…

September 29, 2014, 12:05 AM EDT

The Week's Best Parties: From Central Perk to Central Park [Photos] Fashion Week fêtes, Oprah's 'Standing O-Vation' and a timely domestic violence campaign

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

September 23, 2014, 4:51 PM EDT

People Who Prefer Local to National News Tend to Be Bigger Social Sharers Weather, current events, sports are tops for everyone

People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance…

September 22, 2014, 7:40 AM EDT

These Top New Supermarket Products Show How Much We Love Carbs Instant.ly Shelf Score platform measures consumer purchase intent

Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety,…

September 18, 2014, 8:00 AM EDT

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