Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
Advertisement
Melissa Hoffmann
Viewing Habits Show Traditional TV Networks Still Reign Supreme But video services like Netflix and Amazon Prime are catching up

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…

April 29, 2014, 10:53 PM EDT

Power Tools Brand Tries to Nail Down Target Audience With History's Counting Cars Launching multifaceted campaign in partnership with Lowe's

Positec, a manufacturer whose Rockwell power tool line has long depended on infomercials to drive business, is moving into a more prime-time TV slot via a partnership with Lowe’s and…

November 1, 2013, 8:12 AM EDT

Tribune Buys Local TV Holdings to Become Nation's Largest Station Operator New opportunities, reach for advertisers

Tribune Company is buying Cincinnati-based Local TV Holdings—and its 19 television stations in key markets—for $2.73 billion in cash, the companies said in a statement this morning. Coupled with Tribune’s…

July 1, 2013, 11:16 AM EDT

Video Gallery: Live From Hurricane Sandy TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

October 30, 2012, 2:11 PM EDT

Top 10 Commercials of the Week: Oct. 19-26 Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

October 26, 2012, 10:01 AM EDT

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

Top 10 Commercials of the Week: Sept. 7-14 Jessica Simpson's Weight Watchers debut, an epic bus ad, and an airline spot that really took off

This week, we discovered Santa Claus isn't the only famous resident at Macy's flagship store in New York's Herald Square, milkmen were lobotomized by a crafty kitty crime boss, and…

September 14, 2012, 7:30 AM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Top 10 Commercials of the Week: Aug. 18-23 Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

August 23, 2012, 4:28 PM EDT

Advertisement