Melissa Hoffmann


This Is What Consumers Want From New Tech

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.

Is Your Company’s Digital Transformation Really Happening?

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey. 

Why Mobile Payments Are a Millennial Must

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption.

Here’s How You Can Get People to Want to Click on Your Mobile Ads

Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile marketing.

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

A March Madness case study by Time Warner MediaLab found that customized ads got viewers to "snap back" to the TV from distracting second-screen devices.

Here’s a Look Inside Grocery Shoppers’ Minds and Baskets

Maybe it's the sale on cauliflower or the free cheese samples in aisle six, but these days, everyone loves the weekly trip to the supermarket. Here is a closer look at what savvy shoppers are checking off their lists. 

The Week’s Best Parties: From New York to Paris


Attention Brands: This Is How You Get Millennials to Like You

How can a brand get that coveted millennial nod? It's all about talking to them in their own language. 

The Week’s Best Parties: Adweek’s Brand Genius and the Clio Awards


How Price Affects a Consumer’s Path to Purchase

Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for a small purchase of less than $10, compared to a large purchase over $1,000.