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Maura McGowan

News Corp. Split Begins

Preliminary trading starts for publishing spinoff

News Corp.'s publishing spinoff began preliminary trading at a value of $9.1 billion, making it "the biggest U.S. newspaper publisher by market capitalization," according to Bloomberg Businessweek. The preliminary trading is…

Facebook Now Has 1 Million Advertisers

Ads make up 85% of company's total revenue

Facebook now has 1 million companies and brands advertising on its platform, according to Reuters. This figure represents active advertisers, meaning those who have advertised on the site in the…

MTV Study Shows Varying Attitudes Within Millennial Generation

Younger members of demo affected by recessional coming-of-age

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…

Rupert Murdoch's Divorce Will Not Affect News Corp. Split

Wendi Deng's daughters with the mogul will have economic, but not voting, stakes

Rupert Murdoch has reportedly filed for divorce from Wendi Deng, his wife of 14 years. A spokesperson for News Corp. confirmed the story in a tweet. The announcement was made for…

Big Cable Offering Producers Incentives to Stay Off the Web

Include higher fees as well as threats to drop programming

Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher…

WSJ Offers Buyouts to Staff

Number of offers undetermined

Buyouts have been offered to employees of The Wall Street Journal and DowJones Newswires, Romenesko reported, citing a tip from an anonymous Journal staffer. The staffer said he was given one…

Google Buys Waze for More Than $1 Billion

Strategic move to stay ahead in smartphone maps race

Google has purchased Israeli mapping startup Waze to the tune of $1.03 billion, in a strategic move to maintain its lead in mapping, one of the most vital smartphone features. Waze is…

TV Everywhere Hits Snags

Rights deals, ratings standards and advertiser disinterest hinder growth

Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable…

Softbank Raises Sprint Nextel Bid

Competing bidder Dish also trying to buy Clearwire Corp.

Softbank has raised its offer for Sprint Nextel to $21.6 billion, under growing pressure from rival Dish Network. The Japanese tech company's revised offer has won the support of hedge fund…

Fast Company Declares Upworthy Fastest Growing Media Site of All Time

Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

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