Maura McGowan | Adweek Maura McGowan | Adweek
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Maura McGowan
Brands Continue to Dump Deen Food mogul's apology interview does little in terms of damage control

Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.  Bloomberg reported that Walmart will cease carrying Paula Deen's…

June 27, 2013, 2:23 PM EDT

Smithfield Foods Drops Paula Deen QVC also reviewing relationship with celeb chef

Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street…

June 25, 2013, 10:46 AM EDT

GE Partners With BuzzFeed for B-to-B Native Ads Promotes company's presence at Paris Air Show

BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported. The campaign includes sponsored posts such as…

June 24, 2013, 1:36 PM EDT

Nike Sharing Its New FuelBand Data With Marketers Fitness tracker toes the line between 'awesome' and 'creepy'

Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand. Along with other gadgets in its Nike+ network—including iOS and Android…

June 21, 2013, 11:47 AM EDT

MTV Study Shows Varying Attitudes Within Millennial Generation Younger members of demo affected by recessional coming-of-age

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…

June 19, 2013, 12:13 PM EDT

YouTube CEO Is Cannes Lions Media Person of the Year Before helming online video, Salar Kamangar created Google AdWords

The Cannes Lions International Festival of Creativity has named YouTube CEO Salar Kamangar its Media Person of the Year. Every year, the so-called Oscars of the advertising world bestows this honor…

May 22, 2013, 1:23 PM EDT

Starbucks Is Open for Business in Vietnam Brand seeks to compete with traditional brew in Asian expansion

Starbucks opened up shop in Ho Chi Minh in February, and Starbucks CEO Howard Schultz said that sales have exceeded expectations so far. Still, Vietnam may prove a challenge for…

May 20, 2013, 12:43 PM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

Pandora Hires Tommy Page as VP of Artist and Brand Partnerships Former Billboard publisher will head up expansion into branded content

Tommy Page, most recently the publisher of Billboard, has moved to Pandora as vp of artist and brand partnerships. Before joining Billboard, Adweek's sister publication, in June 2011, Page was an…

May 8, 2013, 2:26 PM EDT

New Instagram Feature Allows Users to Tag Brands Will ads be next for the photo-sharing platform?

Instagram added a new Facebook-like tagging feature on Thursday that could give brands higher visibility on the youth-oriented photo-based platform. Called "Photos of You," the feature allows any Instagram user…

May 3, 2013, 10:11 AM EDT

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