Matt Eaton | Adweek Matt Eaton | Adweek
Matt Eaton
Can Chinese Brands Compete on Global Stage?

Chinese brands have the opportunity to improve and possibly overtake Western brands, but must first improve key issues of quality, trust and reliability, a new report has found.The Association of…

September 21, 2010, 12:00 AM EDT

Korean Air Sets Global Strategy

Korean Air is launching a new global theme, "For life on a whole new scale." That positioning replaces "What Korean Air is made of," which debuted in 2007.The latest campaign…

September 3, 2010, 12:00 AM EDT

Aegis Buys Aussie Firm

U.K. holding company Aegis has confirmed it will acquire Australia's largest independent media buying consortium, Mitchell Communication Group, in a deal worth about $360 million.Harold Mitchell, executive chairman of the…

July 30, 2010, 12:00 AM EDT

Google Changes China Tactics

Google will stop redirecting users of its China search engine to its Hong Kong site after Chinese officials threatened to pull its Internet operating license.Google shut down its China-based search…

June 29, 2010, 12:00 AM EDT

GroupM Takes On Global Chengdu Biz

WPP's GroupM has been awarded a global media contract from the Chengdu Municipal Government to promote the image of Chengdu, China.The campaign will initially cover Taiwan, Hong Kong, Japan, Korea…

June 15, 2010, 12:00 AM EDT

Sorrell Preps Asian Buying Spree

WPP Group is set to restart its acquisition strategy across the Asia-Pacific region, with chief executive Martin Sorrell saying eight deals are currently on the table.Speaking at The Financial Times…

May 19, 2010, 12:00 AM EDT

News Corp. Makes Exec Move in Asia

As News Corp. seeks to expand its sprawling business interests across Asia, the media group has made a key appointment to its Hong Kong-based regional HQ.Sarah Harden (pictured), currently svp…

April 13, 2010, 12:00 AM EDT

Push Says 'There's Nothing Like Australia'

After years of controversy and missteps, Tourism Australia is taking a different approach to traditional tourism advertising, asking locals to chip in with the promotions.From next month, the government will…

March 31, 2010, 12:00 AM EDT

Google Makes Good on China Threat

After months of negotiations with Chinese officials, Google has stopped censoring its search and news results in China and started redirecting local users to its Hong Kong site.The move comes…

March 23, 2010, 12:00 AM EDT

Panasonic Hires UM for Aussie Media

Panasonic Australia has handed its media account to Universal McCann after a final three-way pitch with Ikon and OMD to handle all aspects of its media business. Essence Media had…

March 11, 2010, 12:00 AM EST