Matt Eastwood

Does a Person Need to Be Physically Present for a Brand Experience to Resonate?

The Internet, mobile ubiquity and social media are changing the way we connect

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the…

Co-creation Is Key to a Successful Agency-Client Relationship

Shared failure can be a great teacher

For an ad agency to be a successful business partner, it’s important that it truly act as a partner. And, as scary as it may seem, that means inviting clients…