Communities Are Coming Together (at a Distance), and Brands Should Support That
No matter what business you are in or how you are affected by our current crisis, being in touch with your customers is still critical.
Seeing Shades in Green Consumers
Brand Marketing
This April 22, millions of people around the world will mark a major milestone: the 40th anniversary of Earth Day. And although the premise for Earth Day is still the [...]
The Power of the Modern Purse
Brand Marketing
Yes, women are responsible for 85 percent of consumer purchases. But do we really understand who the 21st-century woman is and how marketers can best connect with her? The “Women [...]