Marty Swant

Marty Swant

Marty Swant is a technology staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, ad tech and emerging tech such as virtual reality and artificial intelligence.

One Reason Agencies Might Have an Advantage Over Consultancies

R/GA says they handle risk better.

Reddit Hopes Its First Major Redesign in a Decade Will Attract More Advertisers

Reddit CEO Steve Huffman previewed the website's redesign this week in Lisbon during the Web Summit tech conference.

Trump Campaign’s Digital Director Says He Didn’t Know Russian Bots Were on Twitter During the Election

Brad Parscale discusses social media operations.

Facebook Will Let Brands Integrate Messenger With Their Websites

Users can discover businesses inside the app

Ad-Tech Company AppNexus Just Launched a Machine Learning-Enabled Ad-Buying Tool

AppNexus says it's adding machine learning to its media buying software.

More than 18 Million People Watched Bacardi’s Music Video Snapchat Lens With Major Lazer

The brand and the DJ amassed 42 million views in 24 hours.

Facebook Beats Earnings Expectations With 49% Growth in Q3, Despite Russian Ad Controversy

Facebook reported massive ad revenue for the third quarter, while lawmakers harshly criticized tech companies for not fixing fake news.

Facebook Touts Its Advertising Effectiveness All the Time—Until Russia Started Buying Ads

The platforms are forced in between touting their effectivenesses for marketers and Wall Street and downplaying their role in the U.S. election.

5 Dos and Don’ts of Digital Transformation

Here's what marketers need to do to position their companies for a customer-focused future.

Square Launches a Point-of-Sale Payment System Aimed at Larger Businesses

The new product debuts today.