Facebook is adding new ways for publishers and partners to monetize video content with more ad breaks.
Marty Swant is a staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, mobile, ad tech and more.
President Greg Raifman is among those leaving just months after the company let go of 125 employees.
Users will be able to upload and filter more content via a Carousel format that's been used for years by advertisers.
As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on—and buying into—startups focused on emerging technology.
Teads commissioned the study with Time Inc. and The Atlantic, making a case for the value of ads on premium publishing websites.
Verizon will buy Yahoo for $4.48 billion instead of $4.8 billion after Yahoo's revealed in recent months that hacks had made 1.5 billion user accounts vulnerable.
According to a survey of 2,000 car buyers, a majority of consumers said they're likely to consider buying a car online in the future.
The two companies will collaborate on a brand new series as well as scenes from Shark Week and MythBusters, and they'll work together with advertisers on sponsorships.
SoundCloud will now let brands buy programmatic video and audio ads to reach the service's 175 million monthly listeners.