Marty Swant

Marty Swant

Marty Swant is a staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, mobile, ad tech and more.

Rubicon Project’s President Is Among Several Executives Leaving the Company

President Greg Raifman is among those leaving just months after the company let go of 125 employees.

Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post

Users will be able to upload and filter more content via a Carousel format that's been used for years by advertisers.

Why Facebook and Snapchat Are Spinning Off Mobile Incubators

As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on—and buying into—startups focused on emerging technology.

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Teads commissioned the study with Time Inc. and The Atlantic, making a case for the value of ads on premium publishing websites.

Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million

Verizon will buy Yahoo for $4.48 billion instead of $4.8 billion after Yahoo's revealed in recent months that hacks had made 1.5 billion user accounts vulnerable.

Ebay Survey Results Point to More People Buying and Researching Cars Online

According to a survey of 2,000 car buyers, a majority of consumers said they're likely to consider buying a car online in the future.

Snapchat Is Creating Original and Exclusive Content With Discovery Communications

The two companies will collaborate on a brand new series as well as scenes from Shark Week and MythBusters, and they'll work together with advertisers on sponsorships.

SoundCloud Is Expanding Programmatic Advertising on a Global Level

SoundCloud will now let brands buy programmatic video and audio ads to reach the service's 175 million monthly listeners.

Facebook Wants to Compete With LinkedIn by Adding a Job Application Feature

Facebook is starting to let users apply for jobs directly through the platform, using business pages to connect employers with companies that have job openings.

What’s the Value of a Vine Camera Loop to Marketers?

Experts weigh in on Vine Camera's future value for marketers.