Twitter Hires Former Intuit and Goldman Sachs Exec as Its New Chief Financial Officer
Ned Segal is joining the company in August.
Marty Swant
Marty Swant is a technology staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, ad tech and emerging tech such as virtual reality and artificial intelligence.
Facebook Begins Rolling Out Ads Within Messenger
After testing for months in Thailand and Australia, Facebook is ready to release Messenger ads globally.
The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising
Nielsen can segment audiences into around 60,000 different groups for marketers to choose from.
Quartz and Hewlett Packard Enterprise Created AI-Powered Ads to Take Readers Deeper Into Stories
Quartz worked with DigitasLBi and Hewlett Packard Enterprise to create ad formats featuring a chatbot that talks about the future of humans and tech.
Alexa Is More Likely to Recommend Amazon Prime Products, According to New Research
New research suggests Amazon uses Prime eligibility when recommending products via Alexa.
IBM Names New CMO for Watson to Lead Branding for AI and Cloud Computing
Michael Mendenhall's previous stops include Flex, SanDisk and HP.
You Can Now Link to Websites on Snapchat, Which Is Good News for Brands and Publishers
The app is now letting users attach links to their posts, which could help drive mobile web traffic for marketers, publishers and everyday users.
New Study Finds Back-to-School Shopping Heats Up Right After the Fourth of July
And then it peaks in early August.
Facebook Debuts Additional Measurement Tools to Help Gain Advertiser Trust
The social giant plans to roll out new metrics every month to help improve campaign transparency.
Adobe Is Launching AI-Powered Voice Analytics
Adobe is using artificial intelligence to understand how people are using voice tools created by advertisers and media companies.
