Marketing Magazine Asia
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Less than half of the top 200 Asian companies have a corporate social media presence, and many of those who do have inactive profiles, new research from Burson-Marsteller revealed.Around 40…
Discovery Networks Asia-Pacific is set to launch its lifestyle channel TLC in the region beginning in September, replacing Discovery Travel & Living.Targeting affluent adults aged 18-45, with a slight skew…
Chinese consumers launched a sustained off- and online attack on U.S. chain KFC over a coupon promotion it ran last week but quickly canceled after coupons from unofficial Web sites…
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