Mark Miller

Vacation Destinations Lure Tourists With Creative Social Campaigns

Ad spend shifts to digital

Just convincing consumers to travel to the local mall is enough of a challenge. Enticing them to lay out a chunk of change to travel to your city for vacation…

Which World Cup Sponsors Are Resonating With Fans?

Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

'Dollars Spent' Is So Biz 1.0

I've overheard colleagues whining over the lack of Internet media spending, given that 80 percent of the population is on the Web and spend considerable time there. They keep looking…