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Mark Cacciatore

Do You Value Ideas More Than the People Who Create Them?

Uh, oh. It seems the Open Source Movement has crept into the halls of ad agencies and has now started to shape the way we farm for ideas internally. But…

What Are You Morphing Into?

Years ago, and I mean back when they still called it "the information superhighway," I did an ad with David Fowler and Ken Markey for our client GTE. The headline:…

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