Marita Scarfi | Adweek Marita Scarfi | Adweek
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Marita Scarfi
Breaking Down Taboos

Marketers used to tiptoe around taboo or sensitive topics like menstruation, irregularity, impotence and menopause, just to name a few. Advertising addressing these issues often used flowery euphemisms so vague…

September 7, 2010, 12:00 AM EDT

Their So-Called Life

When it comes to reaching teen girls online, traditional marketing efforts are as relevant as MySpace. They're not only a bundle of contradictions, they're still building their identities and moving…

March 1, 2010, 12:00 AM EST

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