Lyle Stevens


How Brands Can Mitigate Influencer Marketing Risks

Opinion: The potential liabilities that companies face are largely dependent on whether their influencer strategy is focused on engaging mega-, macro- or micro-influencers. Here are some of the most critical considerations for each category.

What Marketers Should Know About Facebook User Engagement in 2017

Opinion: While Facebook presented a high-level, rosy summary of engagement when discussing results from the 2016 fiscal year, we felt that the overview it offered was incomplete. In an effort to help marketers understand how they can most effectively reach audiences in 2017, our team set out to shed more light on the current state of Facebook engagement.