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Lucia Moses

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Keys to Social TV: Charlie Sheen, SpongeBob and 'Love and Hip Hop Atlanta'

Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities…

Data Points: Bad News

Coverage of the candidates is increasingly negative

If watching coverage of the presidential race leaves you with a touch of nausea, there's good reason: The portrayals of the candidates in the news has never been more negative,…

Forbes Names Most Powerful Women in Media

Who's in, who's out

Forbes has released its World’s 100 Most Powerful Women ranking, and once again, it includes a host of bigwigs in media—14 in all—spanning the TV, digital and print spheres. Most are…

The Ozzy Osbourne Effect

Heavy metal, clashing celebs make for good brand buzz

A new SUV ad featuring a family belting out an a capella version of Ozzy Osbourne's "Crazy Train" helped give Honda a big boost in consumer perception in June. CVS…

What a News Corp. Split Could Mean for Editorial Coverage

End of a synergistic dream?

Will a News Corp. split have a downside for its entertainment properties? As the media giant mulls splitting off its print business, among the many implications are that its entertainment…

Data Points: Tweens and Their Screens

After TV, computers are the most popular way for preteens to watch their favorite shows

Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows.…

Data Points: Social TV

A show's online engagement doesn't always translate into big viewing audiences

Watching television isn’t what it used to be. With smartphones, computers and tablets, people have more ways to watch shows, and even people watching TV are often simultaneously engaged with…

Data Points: Multiscreen Mania

People juggle more devices while watching TV, but still notice the ads

Remember when we just watched TV? As ownership of Internet-connected devices goes up, people are increasingly likely to be surfing and tapping away on their phones, computers and tablets while…

Get Real

Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

Zenith Turns to Nitti to Remake Media Buying

Charged with knocking down more media silos

After kicking down the walls between its magazine and digital divisions a year ago in an effort to respond to consumers’ rapidly shifting media habits, Zenith Media is now doing…

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