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Lucia Moses

Consumers Seem to Be Falling Out of Love With Brands

Less interested in sharing information about them

More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name…

A Look at How Phablets Compare in Size

When will the iPhone grow up?

As smartphones get bigger, tablets have gotten smaller, and the phablet is the result. Check out the below to see how some of the latest on the market size up.           Infographic:…

A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs

From illustrious pasts to unwanted assets

Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts,…

People Aren't Always Honest About Their Locations

New data from social ad platform 140 Proof

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if…

A Look at Kids' Exposure to Ads

Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

4 Specialty Shops Trying to Make a Native Ad Land Grab

Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

The Wall Street Journal Launches Native Ad Studio

First product, Narratives, to launch March 11

The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journal’s first native…

Ezra Klein Explains His New News Site, Vox

Promises to make news interesting

Ezra Klein’s forthcoming news site will be called simply Vox and will be an antidote to the “vegetables” approach to news, he announced in a video post-style manifesto last night. In…

New York Magazine Launches Vulture Festival

2-day event will bring entertainment site to life

New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that…

Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation

Sarah Noonan also discusses finding the next hit kids show

Specs Who Sarah Noonan Age 44 New gig Svp, live-action content, Nickelodeon Old gig Svp, casting, Nickelodeon You’re best known for casting celebrity voices on SpongeBob as well as The Fairly OddParents and Jimmy Neutron.…

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