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Lucia Moses

A Look at How Phablets Compare in Size

When will the iPhone grow up?

As smartphones get bigger, tablets have gotten smaller, and the phablet is the result. Check out the below to see how some of the latest on the market size up.           Infographic:…

People Aren't Always Honest About Their Locations

New data from social ad platform 140 Proof

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if…

A Look at Kids' Exposure to Ads

Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

LinkedIn Expands Advertising Product to Mobile

Continues ad monetization push

If you're a LinkedIn member, you might start seeing more ads from the professional social network. Continuing its push to get more revenue from advertising, LinkedIn is bringing Sponsored InMail,…

Flipboard Buys Mobile Newsreading App Zite From CNN

Deal involves content and ad partnership

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a…

The Top 3 Social Messaging Apps Among Smartphone Users

And a look at who's actually using WhatsApp

Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users. Below,…

This Is How Men Grocery Shop

65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

What Does a Programmatic Sales Chief Actually Do?

Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

How the Rich Spend Their Money

Luxury marketers, take note

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year…

New Report Says How Much Advertising Is Going to Piracy Sites

$227 million in 2013

In the longstanding fight to combat online piracy, there’s been growing pressure on the advertisers whose ads appear on sites that steal copyrighted material. The Obama administration has called for…

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