AOL has named Cyndi Stivers as editor in chief of AOL.com as it tries to make the portal relevant to Web surfers again. The appointment is important in terms of Stivers’…
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…
Specs WhoWhitney Hill Age 36 New gig svp, business development and strategy, Condé Nast Entertainment Old gig svp, strategic partnerships and global digital business, Sony Music Entertainment What does the new job entail? First, establish delivery…
When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that…
Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more. The traditional magazine powerhouse raised some eyebrows a couple years ago…
Old-media Meredith Corp. has made a big hire from the digital world as it looks to get in on the explosive growth in online video. Laura Rowley was hired away…
Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…
