Lori Senecal

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Organizations Need to Adopt an Invention-First Mind-set

Brand Marketing

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by [...]

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What to Look for in the Next Generation of Talent

Brand Marketing

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is [...]

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Voice: Maker’s Mark

Brand Marketing

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind [...]

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The ‘Verbing’ of Brands

Brand Marketing

Given the intense economic pressures that are challenging the ROI of every marketing decision, changing consumer perceptions of a brand is good, but changing consumer behavior is better. I like [...]