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Why AI Is the Key to Optimizing Campaign Performance

When it comes to mobile video and rich media, brands are often failing to connect with consumers at the right point of the purchase funnel.

How Artificial Intelligence Improved Norwegian Air’s Brand Awareness

Today’s travel consumers are mobile, so when affordable airline Norwegian Air wanted to drive awareness of its new routes between the U.S. and Europe, it created custom mobile video units that could be targeted geographically.