Lisa Granatstein | Adweek Lisa Granatstein | Adweek
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Lisa Granatstein
5 Sports Superstars Who Are Mega Marketers Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

September 9, 2014, 8:35 AM EDT

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