Lindsay Gordon
Nine West Seeks ‘Vintage Voices’
Brand Marketing
NEW YORK Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at [...]
Nine West Seeks ‘Vintage Voices’
Brand Marketing
Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at Youtube.com/ninewestfashion. The [...]
Back-to-School Spend Strong for College Students
Brand Marketing
NEW YORK Parents and students won’t skimp on college school supplies this year. However, back-to-school spending for grade school children is expected to experience a steep decline, according to the [...]
Grey Goose Toasts BET’s ‘Rising Icons’
Brand Marketing
BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27. Each 30-minute episode will offer a glimpse into the [...]
BET, Grey Goose Launch ‘Icons’ Series
Convergent TV
BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27. Each 30-minute episode will offer a glimpse into the [...]
Evian Babies Get All the Breaks
Brand Marketing
NEW YORK Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand this week is launching its new “Live young” global advertising campaign. [...]
Evian Replenishes Brand with Break-Dancing Babies
Brand Marketing
Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand, this week, is launching its new “Live Young” global advertising campaign. The ads, [...]
Doritos Bags Blink-182, Big Boi
Brand Marketing
Instead of a concert ticket, Doritos is asking consumers to buy a bag of its Late Night chips in order to check out exclusive blink-182 and Big Boi concert footage. [...]
Starbucks Revamps Menu With Healthier Fare
Brand Marketing
NEW YORK Starbucks today announced a major overhaul of its food menu. In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, [...]
Starbucks Revamps Menu with Healthier Fare
Brand Marketing
Starbucks today announced a major overhaul of its food menu. In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, high-fructose corn [...]