Boston Marketers to Invigorate Brand BOSTON--CGN Marketing & Creative Services has won an estimated $4-5 million branding assignment from Liberty Funds Distributor of Boston. The client represents the Liberty…
Mintz & Hoke's newest client is a rarity in the dot.com age. The Freeplay Energy Group manufactures radios and flashlights that don't require electricity or batteries, just a few cranks…
A former Think New Ideas sales manager is suing them for alleged gender discrimination and sexual harassment. The company denied charges in a response filed last week. Mary McKearney filed…
Change in Marketers Spurs Switch; Aim Is to Regain Momentum BOSTON--Partners & Simons is gearing up to defend Open Market's position as the top seller of e-commerce software. The…
A small New England shop's pro bono work for the Art Institute of Boston will get free national exposure Wednesday night on the popular TV show Dawson's Creek.…
Shop Retains Conn. Lottery Assignment BOSTON-Cronin & Co. last week retained one of its showpiece accounts, winning the ad review of the Connecticut Lottery. The nine-year incumbent…
BOSTON-There is still no official decision in the review for Deloitte Touche Tohmatsu's $50 million corporate ad account, but roster shop Keiler & Co. was named agency of record…
InsightExpress Launches New Campaign, Touts 'Credibility' BOSTON--An ex-Mullen executive is now a client. Charles Hamlin, president of InsightExpress, a research company that conducts surveys online, hired his former…
First Work From Partners & Simons Trumps the Unexpected BOSTON--Haggman has lost the estimated $5-7 million BJ's Wholesale Club account to Partners & Simons following a review. Haggman in…
Webster Bank has bowed its first work from Mintz & Hoke starring Jim Calhoun, Connecticut's beloved basketball coach. The University of Connecticut coach draws parallels between his personal beliefs and…
