Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform

Will an algorithm help grow new users?

5 Digital Stats That Sum Up Cyber Monday and Black Friday

Adobe and Salesforce data shows online shoppers are coming in droves.

What It’s Like to Go Inside a Data Center That Generates $4 Trillion in Business Every Day

Index Exchange offers a fascinating peek at how programmatic advertising works.

5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food

From $3 peanut butter to socially conscious business models, startups are responding to the changing lifestyles and diets of consumers.

Sizmek Is Shutting Down the Rocket Fuel Brand to Focus on Ad Transparency

Only 11 percent of marketers ranked Rocket Fuel as trustworthy.

Why 86% of Brands Plan to Take Part of Their Programmatic Spend In-House

Brands cite problems with transparency and measurement as concerns.

This Horror Movie’s Campaign Shows How VR Can Affect Your Body

Lionsgate's Jigsaw tracked heart rate, sweat rate and muscle movement.

Wieden + Kennedy Lodge Made 7 Reddit-Themed Escape Rooms for a Toy Robot Brand

Elaborate IRL and digital campaign aims to drive holiday sales.

This Vp of VR and AR Productions Was Once Google Street View’s Driver No. 6

An early-career summer gig led Digital Domain's Andrew McGovern to his current post.

Lionsgate’s Chrome Extension Turns Abusive Facebook and Twitter Comments Positive

Promo for Wonder goes after hurtful social content.