Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Hyundai’s Daily Twitter Followers Spike 40% During World Cup

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the past few weeks.

NFL Exec Says Wearables Could Crack Second-Screen Advertising

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field table

Marriott Tests In-Hotel Beacons With Loyalty Program Perks

Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints launched last year that links social media activity on Twitter, Facebook and Instagram to loyalty points.

DTAC’s Thailand Baby Video Goes Viral

Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot.

Digital to Pass 25% of Global Media Spend for First Time

Marketers will continue to pour more money into mobile and digital this year.

Pinterest Makes It Easier to Follow E-commerce Brands

Pinterest has tweaked the popular "follow" button that marketers employ on their e-commerce sites. The social pinning platform aims to make it easier for consumers to follow a brand’s page—no longer requiring them to leave a marketer's website to do so. 

How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider

Nonprofits and health insurance companies rarely reveal their marketing strategies.

Sour Patch Kids’ Snapchat Effort Is a First for Mondelez Brands

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social media influencers.

The Top 10 Messaging Apps by User Base and Revenue

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend.