With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the past few weeks.
Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.
In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field table
Marriott International is giving its loyalty program a heavy-duty revamp with new digital and on-site activations. Marriott Rewards has added two features—LocalPerks and FlashPerks—that build on a program called PlusPoints launched last year that links social media activity on Twitter, Facebook and Instagram to loyalty points.
Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot.
Pinterest has tweaked the popular "follow" button that marketers employ on their e-commerce sites. The social pinning platform aims to make it easier for consumers to follow a brand’s page—no longer requiring them to leave a marketer's website to do so.
Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social media influencers.
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.
Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend.