Lauren Johnson

Lauren Johnson

Lauren Johnson is a staff writer for Adweek.
Lauren Johnson is a technology staff writer for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends

As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms.

Google Opens Up YouTube and Ad Platforms for Measurement Audit

On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.

Snap Inc. Loses Top Ad Product Manager Ahead of Its IPO

As Snap Inc. gears up to go public in the coming weeks, Sriram Krishnan—one of the company's top advertising execs—is leaving the company.

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Longer isn’t necessarily better when it comes to mobile video.

Snapchat Users Are Very Likely to Watch a Brand’s Entire Story, Report Shows

When Snapchat users viewed a brand's story, they watched the entire story nearly 88 percent of the time.

L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day

The campaign is the third time the brand has created a sponsored lens in the 15 months Snapchat has been pitching them to advertisers.

HowStuffWorks Is Equipping 6,000 Podcast Episodes With Real-Time Audio Ads

With 6,000 episodes and 650 million downloads, HowStuffWorks is making podcast advertising more programmatic.

How Brands Are Using Instagram and Snapchat for Their Super Bowl Campaigns

These 12 brands, whether Super Bowl advertisers or not, are using the social platforms for everything from extra video to teasing TV spots.

As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum?

With Snap Inc. becoming a public company, some tech industry insiders have questions about user growth and revenue.

7 Snap Stats You Need to Know From the White-Hot App’s IPO Filing

Snap Inc. has filed its buzzy initial public offering.