Shine is pivoting away from ad blocking to tackling ad-tech measurement.
Lauren Johnson is a staff writer for Adweek.
Lauren Johnson is a technology staff writer for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms.
On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.
As Snap Inc. gears up to go public in the coming weeks, Sriram Krishnan—one of the company's top advertising execs—is leaving the company.
When Snapchat users viewed a brand's story, they watched the entire story nearly 88 percent of the time.
The campaign is the third time the brand has created a sponsored lens in the 15 months Snapchat has been pitching them to advertisers.
With 6,000 episodes and 650 million downloads, HowStuffWorks is making podcast advertising more programmatic.
These 12 brands, whether Super Bowl advertisers or not, are using the social platforms for everything from extra video to teasing TV spots.
With Snap Inc. becoming a public company, some tech industry insiders have questions about user growth and revenue.