Lauren Johnson

Lauren Johnson

Lauren Johnson is a technology staff writer for Adweek.
Lauren Johnson is a technology staff writer for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Why Hershey’s Launched One of Its Biggest Products With a Digital-First Approach

And used social creative to generate buzz

Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

The deal is expected to close in Q3 and should help them compete against the Google-Facebook duopoly.

Pinterest Poaches 2 Longtime Google Execs to Develop New Ad Formats and Targeting

Jon Alferness and Meredith Guerriero previously worked on search and programmatic advertising.

Amazon Sold 3 Times as Many Echo Devices During Prime Day as It Did Last Year

The shopping event is huge for midsummer sales. Could Prime Day kill Black Friday?

Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials

An interactive video lets viewers pick the outcome of a story.

Starbucks’ New Campaign Asks: What Does Good Feel Like?

72andSunny's spot promotes new line of iced tea drinks.

The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

2,000 publishers are working together to ask Congress for temporary antitrust exemption laws.

GE Healthcare Is Releasing a 30-Minute Documentary on Instagram, a Minute at a Time

The series racked up 250,000 views and 80,000 likes in a week.

This Agency Made a Facebook Messenger Bot for Cannes That Turns Your Emotions Into GIFs

Heat created a LED display at Cannes with 1,700 lights.

Björk’s Real-Time Music Video Wins Digital Craft Grand Prix for Breaking New Ground With VR

Google's work for Google Play and Tilt Brush also win big.