And used social creative to generate buzz
The deal is expected to close in Q3 and should help them compete against the Google-Facebook duopoly.
Jon Alferness and Meredith Guerriero previously worked on search and programmatic advertising.
The shopping event is huge for midsummer sales. Could Prime Day kill Black Friday?
An interactive video lets viewers pick the outcome of a story.
72andSunny's spot promotes new line of iced tea drinks.
2,000 publishers are working together to ask Congress for temporary antitrust exemption laws.
The series racked up 250,000 views and 80,000 likes in a week.
Heat created a LED display at Cannes with 1,700 lights.
Google's work for Google Play and Tilt Brush also win big.