Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials
An interactive video lets viewers pick the outcome of a story.
Lauren Johnson
Lauren Johnson is a technology staff writer for Adweek.
Lauren Johnson is a technology staff writer for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Starbucks’ New Campaign Asks: What Does Good Feel Like?
72andSunny's spot promotes new line of iced tea drinks.
The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google
2,000 publishers are working together to ask Congress for temporary antitrust exemption laws.
GE Healthcare Is Releasing a 30-Minute Documentary on Instagram, a Minute at a Time
The series racked up 250,000 views and 80,000 likes in a week.
This Agency Made a Facebook Messenger Bot for Cannes That Turns Your Emotions Into GIFs
Heat created a LED display at Cannes with 1,700 lights.
Björk’s Real-Time Music Video Wins Digital Craft Grand Prix for Breaking New Ground With VR
Google's work for Google Play and Tilt Brush also win big.
WPP’s Martin Sorrell Criticizes Publicis’ Cannes Boycott as Not ‘the Right Approach’
WPP sent 500 staffers to Cannes this year, down from 1,000 last year.
Havas U.S. Chief Has Had It With Clients’ Egos and Politics Driving Brand Safety Complaints
One brand chief was unhappy about an ad on BillOReilly.com.
Reddit Is Pitching Brands at Cannes on Why It’s Ripe for Advertisers
With a passionate group of 300 million monthly users, could feedback from Reddit have helped Pepsi's recent tone-deaf Kendall Jenner ad?
Deloitte’s Marketing Chief on Reimagining Your Business Model as Technology Transforms the Industry
Diana O’Brien says being a modern CMO requires both creative and technology skills.
