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Lauren Johnson

MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social…

Now You Can Post Portrait and Landscape Shots to Instagram

Victoria’s Secret and New Belgium test new tool

Even Instagram is getting on board with vertical video. The photo-sharing app released an update today to support photos and videos shot in portrait and landscape mode. Until now, users could…

Will GIF-Powered Emails Get More People RSVP'ing for Events?

Splash and Giphy say the numbers point to yes

GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let marketers plug…

YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers

Kotex, Wendy's and Taco Bell buy spots

Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like…

3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal. Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content…

These Are the 10 Magazines With the Biggest Mobile Readerships

ESPN, People bring in huge monthly audiences

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership…

Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to…

Twitter Shuts Down 30 Sites That Stored Politicans' Deleted Tweets

'Deleting a tweet is an expression of the user's voice'

More than a few politicians have tweeted something dumb they immediately regretted and swiftly deleted. But of course, those tweets never truly disappear after they've been published. On Sunday, Twitter shut…

What Digital Creatives Keep on Their Desks: Poop Emojis, Alien Sculptures and Axes

From inspiring to just weird stuff

If there's one thing agencies are known for, it's a quirky work environment that's a far cry from typical corporate offices—including some seriously creative decor.  Adweek snooped around a handful of…

(Some) Facebook Marketers Can Finally Start Playing With Animated GIFs

Wendy's and Coke-owned Kuat are among first to loop

Looping video fans, rejoice. After rolling out GIFs to user pages in May, Facebook is now opening up the animated clips to a small percentage of brand pages. It's been a long-awaited tool…

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