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Lauren Johnson

Facebook Tests 10-Second Video Views for Advertisers

More social clips cause marketers more problems

Facebook is testing a new way for advertisers to buy video promos that may help determine which  ads people are actually watching. A Facebook rep confirmed to Adweek that it is…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

Target, Jell-O, Ben & Jerry's applaud decision

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry's were…

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product…

This Side-by-Side Marketing Test Shows 3 Ways Meerkat Is Soundly Beating Periscope

Some intriguing takeaways

The battle between Meerkat and Periscope for video livestreaming supremacy is going strong, and brands are quickly picking sides. While Meerkat, the SXSW darling, has started inking deals—like the one with CMT and…

What Marketers Need to Know About 5 New Types of Social Commerce

Instagram, YouTube and Twitter all have different takes

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad…

4 Ways Beacons Are Helping People Network at Cannes

Festival tests the technology for a 2nd year

This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple…

Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands

Creators race for marketers' 'loopy' business

Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts embracing GIFs on…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Why United Way Is Taking the Leap and Hiring Its First CMO

Plans to make a big digital push with millennials

Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins Age 51 Adweek: How has digital changed the act of giving to United Way? Vicki…

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