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Lauren Johnson
Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

October 1, 2014, 5:41 PM EDT

Less Than Half of Snapchat's Users Are in the U.S. But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

September 30, 2014, 5:01 PM EDT

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

September 30, 2014, 3:40 PM EDT

MillerCoors Is Testing Branded Content With 26 Different Tech Companies Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

September 29, 2014, 10:19 PM EDT

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

September 29, 2014, 1:22 PM EDT

What Marketers Can Learn From the Fast-Casual Restaurant Boom Taco Bell and Chipotle’s models go beyond the in-store experience

By now, you've probably heard the back story behind Steve Ells' vision to shake up the traditional quick-service restaurant industry with fresh food inspired by gourmet dishes when he opened the first…

September 29, 2014, 10:47 AM EDT

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

September 29, 2014, 12:08 AM EDT

KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win Perfect visual came together in just 30 minutes

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign. Toward the end of…

September 26, 2014, 1:48 PM EDT

Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It But Forrester analyst doubts many consumers will use it

Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a…

September 24, 2014, 11:36 AM EDT

Smoothie King Is Preparing a Major Mobile Push, Starting With iPads in Stores Today Can it beat Jamba Juice to the punch?

Today, Smoothie King is loading 700 of its stores with iPad point-of-sale systems that eventually will be used to pilot mobile payments and order-ahead features. The iPads are powered by Revel…

September 24, 2014, 9:00 AM EDT

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