Advertisement
Lauren Johnson

The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

From Snapchat to Facebook autoplay

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems…

Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign

Includes Instagram takeovers and full-screen Facebook promos

As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving. This year, the brand is running three campaigns with different messaging…

How an Instagram Star With a Name Like FuckJerry Makes $30,000 Per Sponsored Post

Though not all brands may be sold on racy content

If you follow comedy or pop-culture accounts on Instagram, chances are you've come across one of FuckJerry's memes or funny jokes while scrolling through your feed. Since launching a Tumblr account…

If You Tweet an Emoji at Google's Account, It Will Link to Local Search Results

Looking for a good nearby coffee spot?

Google wants to understand the language of emoji. The tech giant today launched a fun feature that lets people tweet emojis at the brand's Twitter account. For each tweet people send,…

Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in…

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Includes big bets on AI and AR

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has…

Stoli Elit Is Using Google Trends Data to Create Holiday Instagram Posts

Brand already targeted Friendsgiving searches

After you search for martini recipes this year, try checking Stolichnaya Elit's Instagram page to see pictures of what the drinks look like. In June, the brand's premium Elit vodka line…

2 More Ad-Tech Players Have Blacklisted Breitbart

TubeMogul and Rocket Fuel join growing list

Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on…

Miss Piggy and Zosia Mamet Are Fashion Rivals in Kate Spade’s New Holiday Ad

The spot takes place at the Empire State Building

Actress Zosia Mamet sure has an interesting way of making friends. In her newest spot for Kate Spade New York, Mamet meets her nemesis-turned-cohort en route to a holiday party at…

Mark Zuckerberg Is Our Digital Exec of the Year, but That's Not to Say It Was a Smooth 2016

From VR innovation to ‘fake news’ issues

At just 32 years old, Facebook's Mark Zuckerberg has accomplished more than most technology executives could ever dream of—founding and running the world's biggest and most powerful platform that has…

Advertisement
Advertisement