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Lauren Johnson

Google's Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges

Up 19 percent since last year

Google is still the primary moneymaker for parent company Alphabet. During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion…

How Nestle Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce's New York Office

Launches 'digital command center' to manage data

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan. The marketer is opening a so-called digital command center that's staffed by…

Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement

Inks deal with Moat to count display and video promos

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to…

Pinterest Poaches Snapchat Exec for New Ad Measurement Role

Gunnard Johnson will help build out data and analytics

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role. The image-sharing site…

This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Stonyfield targets Pokestops

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't…

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

Report digs into why people tune out digital promos

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB…

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Envoy puts new twist on advertising

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif. A decade ago, twins Ryan and Russell Rommelfanger quit their jobs at Publicis and Sprint, respectively, to go…

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks…

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's…

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