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Lauren Johnson

Nestlé Wants to Make Sure U.S. Hispanic Moms Know What Nido Is

Tapping baby bloggers to spread the word

Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk. But with the boom…

Facebook Beats Pinterest as Foodies' Go-to Social Platform

Global study looks at 6 countries including U.S.

Pinterest gets a lot of buzz as the popular place to share recipes, but Facebook is still the No. 1 social platform for food lovers, according to a new study…

This Small Rhode Island Shop Builds Big Ideas for Brands

Helped Stonyfield launch its first TV campaign

Specs Who (L. to r.) Managing partner Jeremy Crisp, head of client services Jeanette Palmer, creative directors Brian Gross and Alec Beckett, and head of production Lizzi Weinberg What Full-service agency Where Providence,…

Reynolds Made a Clever Instagram Cookbook That Feels Like an 'Endless Table'

Each photo links to another account with recipe details

Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app's…

News Startups Like 'LittleThings' Are Trying to Tackle Viewability Early

But mobile may throw a wrench into their plans

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media…

MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social…

Now You Can Post Portrait and Landscape Shots to Instagram

Victoria’s Secret and New Belgium test new tool

Even Instagram is getting on board with vertical video. The photo-sharing app released an update today to support photos and videos shot in portrait and landscape mode. Until now, users could…

Will GIF-Powered Emails Get More People RSVP'ing for Events?

Splash and Giphy say the numbers point to yes

GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let marketers plug…

YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers

Kotex, Wendy's and Taco Bell buy spots

Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like…

3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal. Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content…

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