Lauren Johnson | Adweek Lauren Johnson | Adweek
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Lauren Johnson
Ad of the Day: Whoa, Facebook Actually Made a Great Little TV Ad About Modern Love Billboards coming soon

Facebook swaps out its usual grandiose advertising with this cute TV spot from Wieden + Kennedy that captures some of the intimate emotions behind social media. In the past, Facebook's ads…

October 22, 2014, 9:59 AM EDT

Top 10 Branded Videos: LG Hits Gold With Vine Star Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four…

October 22, 2014, 8:00 AM EDT

Here’s Why Automakers Are Ahead of the Game in Digital Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

October 21, 2014, 11:10 AM EDT

How Four of America’s Top Marketers Use Data Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

October 20, 2014, 11:14 AM EDT

Brands Give Out One Hour of Free Music With New Pandora Ads Fox and Sony Playstation are first to ink deals

Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox,…

October 20, 2014, 5:00 AM EDT

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

7 Marketing Heavyweights Spill Huge Digital Stats CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

October 17, 2014, 2:03 PM EDT

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73% Red Vines has 'wake-up call'

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co. revealed…

October 16, 2014, 4:40 PM EDT

Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising Sophisticated marketing needed for sophisticated shoppers

Nissan's CMO Roel de Vries is bullish on digital, and for good reason—80 to 90 percent of the car-buying experience now starts online. Car shoppers already know exactly what model…

October 16, 2014, 2:25 PM EDT

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

October 15, 2014, 1:27 PM EDT

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