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Lauren Johnson

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who COO Terry Rieser (l.) and CCO Gina Delio, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Pokemon led the pack

Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications…

6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter

From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later…

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Pumping out a hefty mix of paid and organic posts

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HS…

8 Buzzy Super Bowl Social Moments That Weren't Oreo's Epic 'Dunk in the Dark'

Brands keep jumping in on real-time marketing

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty…

Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Format could be a huge money-maker like it is for Facebook

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting…

How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos

Getting users to slow their scroll

Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make…

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