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Lauren Johnson

Bud Light Will Test Snapchat's Age-Gated Ads as the App's First Alcohol Brand

Whatever, USA, comes to social media all weekend

After running the first ad on Tinder last month, Bud Light has locked down a partnership with the other hottest app for millennials—Snapchat. As part of this weekend's Whatever, USA, event…

Want to Party With Tinder? Swipe Right on Its Sponsored Post

Marketing gives a plug to its paid service

Tinder may be coy about its advertising plans for brands, but it certainly is playing with lots of sponsored posts lately as it gears up for a bigger monetization push. The…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Tinder Gets Into Music by Offering Zedd's New Album for $3.99

The dating app's latest marketing move

As Tinder continues to ramp up its marketing appeal for brands, it has inked a new partnership with Interscope Records' electronic music artist Zedd to promote his new album. Tinder users…

To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter

Buys $200K Promoted Trend to spur submissions

Last year, Miller Lite brought back its classic "It's Miller Time" tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial. Today, the beer…

Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Amid doubts, CPG giant sees opportunity ahead

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now,…

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Do Offline Charities Hold Promise for Digital Branded Content?

Robin Hood Foundation and United Airlines test the concept

When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the…

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