Lauren Johnson | Adweek Lauren Johnson | Adweek
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Lauren Johnson
Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

UGG's Tween-Targeting Mobile Campaign Nets 17 Million Views Capitalizes on the selfie generation

In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting…

August 19, 2014, 5:09 PM EDT

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

August 19, 2014, 9:30 AM EDT

General Electric Imagines What Technology Will Look Like in 2064 Anniversary of NYT piece advances digital campaign

In 1964, author and scientist Isaac Asimov wrote an article for The New York Times predicting what technology would look like in 2014 after visiting General Electric’s pavilion at the…

August 18, 2014, 10:45 AM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And…

August 15, 2014, 10:12 AM EDT

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping Social media plays small role in purchase decisions

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab. Twitter chatter isn't moving the…

August 14, 2014, 1:40 PM EDT

BMW Sticks With Jaw-Dropping Stunts in YouTube Video Revs up views with tricks

BMW’s chart-topping spot on this week’s Adweek/VidIQ top 10 branded video chart shows that insane car moves still do the trick for automakers in grabbing YouTube views. BMW’s "The Epic Driftmob"…

August 13, 2014, 7:58 PM EDT

Groupon Is Adding 100 Snapchat Followers a Day Kickstarts social messaging efforts with giveaways

Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand. Groupon started using Snapchat (under the…

August 13, 2014, 3:29 PM EDT

How HotelTonight’s First Instagram Ad Came Together Moves from direct response to branding

The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s…

August 13, 2014, 12:00 PM EDT

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