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Lauren Johnson

Instagram Will Start Displaying Video Views in a Push for More Ads

As on Facebook, a 'view' begins at 3 seconds

Today, Instagram announced that it will start counting views on videos, which should give marketers a better idea of how many people watch their clips. Previously, Instagram videos and photos were…

Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion

Its ad revenue hit $145 million in Q4

A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion. On Wednesday, Opera's…

Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business

Jon Kaplan worked at search giant since 2004

Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head…

Q&A: Viacom Is Betting on Snapchat to Stay Relevant With Millennials

Launches new Discover channels and ad program

Viacom today signed a global deal with Snapchat that allows the broadcast network to sell ads and crank out daily content within the red-hot app. The partnership entails a revenue-sharing agreement,…

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Pokemon led the pack

Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications…

6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter

From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later…

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

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