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Lauren Johnson
The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…

September 18, 2014, 4:11 PM EDT

5 Hottest Twitter Innovations From Brands Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

September 18, 2014, 2:36 PM EDT

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

September 17, 2014, 7:00 AM EDT

Is the Mobile Check-In Dead? Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in…

September 17, 2014, 6:04 AM EDT

PayPal Strikes Blow Against Apple in New Ad Campaign Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

September 16, 2014, 3:12 PM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

How 9 New York Fashion Week Sponsors Fared on Social This Year Twitter mentions shot up a staggering 1,113% for one

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained…

September 12, 2014, 4:37 PM EDT

30% of Those Who Save Pep Boys Coupons to Passbook Use Them High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

September 12, 2014, 9:50 AM EDT

GameStop’s Mobile Data Determines Brick-and-Mortar Inventory Especially sports games

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging mobile commerce with tracking technology…

September 11, 2014, 4:49 PM EDT

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