Lauren Johnson | Adweek Lauren Johnson | Adweek
Lauren Johnson
Visa's Innovation Lab Lets Brands Play With Digital Payments Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which…

November 21, 2014, 10:57 AM EST

This Innovation Lab Is Designing the Mall of the Future Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how…

November 20, 2014, 12:03 PM EST

Kevin Durant Will Put His Acting Chops to the Test Alongside Sonic Drive-In's 'Two Guys' Fast-food chain inks deal with NBA star

When Kevin Durant made his emotional acceptance speech earlier this year for the National Basketball Association's MVP award, Sonic Drive-In CMO Todd Smith's ears perked up. The national attention coupled…

November 20, 2014, 11:00 AM EST

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App 'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line,…

November 20, 2014, 3:00 AM EST

Inside Lowe's Wacky Approach to Building the Store of the Future This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

November 19, 2014, 10:00 AM EST

Christmas Comes Early for Brands on YouTube Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list. Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the…

November 19, 2014, 7:00 AM EST

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

November 18, 2014, 10:00 AM EST

How an Office Supply Brand Stays On the Cutting Edge of Retail Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

November 18, 2014, 10:00 AM EST

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star @WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

November 18, 2014, 10:00 AM EST

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs These marketers think big by going small

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But…

November 18, 2014, 10:00 AM EST