Larry Alton
Larry Alton is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.
6 Reasons Why Print Marketing Is Thriving
Performance Marketing
A few years ago, you might have heard marketers claiming we were facing the end of an era for print. Online marketing is cheap, available to almost any business owner, [...]
How Music Can Shape Your Ad
Performance Marketing
With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to [...]
3 Types of Bias You’ll Confront in Consumer Research
Performance Marketing
Biases are ever-present in consumer research. However, there are several of steps to take to remove obvious biases and end up with objective takeaways that yield tangible value in your [...]
Millennials Are Spending More on Health and Wellness
Performance Marketing
According to The Center for Generational Kinetics, Millennials are spending both their own money and that of their Boomer parents’, and what has their focus the most is health and [...]
Maximizing the ROI of an Affiliate Marketing Program
Marketing is all about reach and engagement. It’s highly ineffective to have one without the other. And in today’s crowded and noisy online world, trying to reach and engage with [...]
What’s the Secret to Managing Digital Nomads and Remote Teams?
Performance Marketing
For businesses that want access to the best marketing talent, it’s nearly impossible to look past freelancers and digital nomads. But learning how to manage them efficiently can prove to [...]
The Psychology of Social Proof and Its Role in Marketing
Performance Marketing
In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into [...]
In a Digital Era, Trade Show Interactions Still Matter
Performance Marketing
In today’s digital-first ecosystem, it’s easy for businesses and their clients to build high-value connections without ever meeting face-to-face, yet many industries continue to present at trade shows. What motivates [...]
Analyzing the Marketing Value of Onsite Resources
Performance Marketing
As a business, your primary marketing priority is, of course, your products. Those sales keep you afloat and fulfill key user needs. As you establish a core customer base, however, [...]
Why Niche Marketing Has Become a Necessity for New Businesses
Performance Marketing
Niche marketing is the practice of targeting a narrow audience with specific wants, needs and personalities. However, intuition frequently leads new marketers to take a broad, general approach; they want [...]