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Kristina Monllos

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

Iconic shoe brand will celebrate its centennial in 2016

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.  The…

Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Pushing for change at 2022 World Cup site

Brand reputation matters. At least that's what workers' rights advocates were hoping when they kicked off efforts earlier this week to get sponsors of FIFA—including Adidas, Kia, Hyundai, Gazprom, Budweiser,…

Great Scott! Lego Got Christopher Lloyd to Play Doc Brown Again

Back to the Future role reprised for Lego Dimensions ad

For Back to the Future fans, there are few things more delightful than seeing Christopher Lloyd doing his best (and most paranoid) Doc Brown. Thankfully Lego got the actor to reprise…

What's Funny About Truck Leasing? A Lot, Penske Hopes to Show in Its New Campaign

Using humor for B2B business

Penske Truck Leasing is looking to bring a little levity to the business-to-business world with a new, digitally focused ad campaign from The Martin Agency. The spots feature various scenarios in which…

Here's What Microsoft Absolutely Must Accomplish in Marketing Windows 10

Experts agree: focus on benefits, scope of update

Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global…

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew

'Hilltop' spot was key to the series' end

Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.  (Warning: spoilers ahead for those who…

Ad of the Day: These Sunglasses Bathe the World in an '80s Glow, and the Ad Does Too

Great vintage infomercial parody from Tens

For sunglasses company Tens, making an eye-catching ad was imperative. But in a world of sleek and sexy ads all looking to break through, how do you stand out? You…

Ad of the Day: Heidi Klum Starts Her Silliest Business Yet in Wix.com Spot

Lloyd from Entourage is her agent

Heidi Klum is a renowned entrepreneur. But she hasn't really had a business idea that's—how should I put this?—really, really silly. Until now. In a delightful new spot for Wix.com—a follow…

Grassroots Campaign to Get a Woman on the $20 Bill Might Get a Meeting With the President

Harriet Tubman chosen as potential replacement for Andrew Jackson

Harriet Tubman. That's who could replace Andrew Jackson if the founders of the grassroots campaign Women on 20s get their way— and they just might. Voting in the months-long campaign ended Sunday,…

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