Kristina Monllos

Slack Co-Founder Champions Hiring Diversity at White House's First South by South Lawn

Put practices in place while you're still small

At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in…

Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam Newton Game

Stats for first 24 hours

Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.  The app's 60 million daily users in the U.S. (and…

McDonald's Unveils Burger-Inspired Art During Its First Facebook Live Video

Enlists an improv actor to channel Bob Ross

McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting. During the hour-long program the fast food giant revealed three…

Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign

McCann takes a deadpan look at tech's gender gap

It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against…

AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

My Big Fat Greek Wedding promo raises questions

Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the…

President Obama's Pit Stop at a Texas Taco Chain Gave It a Huge Boost on Social

Torchy's got a historical visit

During his visit to Austin where he delivered a South by Southwest keynote, President Obama made time for tacos—specifically Torchy's Tacos, a burgeoning chain beloved by Texas residents. Of course, the president's…

Kodak Alaris' Immersive 'Memory Observatory' at SXSW Launches Its New Photo-Sharing App

But it's not trying to compete with Instagram

Want to experience your own memory, only augmented? It's possible at South by Southwest. To launch its new visual storytelling app, Kodak Moments, Kodak Alaris created an activation in which…

Why South by Southwest—in Its 30th Year and More Branded Than Ever—Still Matters

Conference hasn't yet 'jumped the shark'

South by Southwest has always been a haven for creatives who want to market themselves. And while the sorts of creatives flocking to the Austin, Texas, conference have shifted over…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

'Let's not pretend that nobody goes there'

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or…