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Kristina Monllos

Twitter Users Think Google Copied Heineken With Its New Logo's Crooked 'e'

But industry experts see smart branding

Yesterday, Google introduced the world to its new visual identity, a serif-free logo and colorful interactive icons. The new look and feel—the brand's attempt to make interacting with Google on its…

McDonald's Finally Caves: All-Day Breakfast Is Coming Nationwide This Fall

Brand also responds to dated requests on Twitter

If there's one thing McDonald's customers have been begging for it's all-day breakfast. The fast-food giant teased people earlier this year by testing the concept at select locations in California.…

Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Tech giant unveils a flexible collection of colorful icons

Google's branding just got a makeover.   The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services,…

Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club's New Campaign

Brand sticks with comedy and keeps hammering its rivals

Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the…

Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star

For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight…

Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders

KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential.  Earlier this month Wieden + Kennedy…

Xerox Is Just as Tired of Tech Jargon as You Are

New campaign repositions brand as simple solution

Skewering business jargon, especially tech jargon, seems to be the latest marketing trend for business-to-business companies. Xerox's new campaign is the most recent effort, positioning the brand as the more…

Burger King Wants to Create a 'McWhopper,' but McDonald's Isn't Biting

Full-page ads tout proposal in NYT, Chicago Tribune

Could the Burger Wars see peace in our times? Probably not, despite Burger King's best efforts at calling a temporary truce (while cooking up publicity). Burger King today purchased a full-page…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors…

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