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Kristina Monllos

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Adidas Golf Wants You to Know That Golf Is a Serious Sport

New creative agency to retool messaging

Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its…

Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more…

New Balance Is Now More Than Just a Sneaker Maker

New campaign positions brand as athletics company

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown…

Gay Marriage Opponents Act Like an Oppressed Minority in Catholic Group's Ad

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overly stylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage…

How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget

Deep roots and word of mouth

It's not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that's what Narragansett Brewing Company has been able to do. With a shoestring media budget…

For July 4, Tillamook Takes a Stand Against Un-American American Cheese

Honest Abe joins campaign against processed cheese

As we near any holiday—July 4 is coming up!—we watch brands try to capitalize on it by using social media to link themselves to the milestone. The West Coast dairy…

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

While still using Vichy's products, of course

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain…

How Marc Maron Built a Brand That Helped Him Land the President

On WTF podcast, the personal became the professional

That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF…

How Does Making Apple Change Its Plans and Pay Artists Impact Taylor Swift's Brand?

Definitive voice on the streaming music biz

Taylor Swift yesterday penned an open letter to Apple challenging the tech behemoth's decision not to pay artists while consumers try out its new music streaming service, Apple Music, with…

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