Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same. New TV ads from Pereira & O'Dell in New York use the tag "Accuracy Matters" and will run throughout the year. This is the second work by the agency, which won Realtor.com's business last year when the company began marketing. "We wanted to relaunch the brand," said Barbara O'Connor, chief marketing officer for Move Inc., Realtor.com's parent company. "We're coming at the category from a different perspective and wanted people to know about that. We've got relationships with more than 800 listing services, so we're providing consumers with 98 percent of property listings." The campaign also includes contests and social media outreach using the hashtag #AccuracyMatters. In addition, it has a partnership with the National Association of Realtors, which will break ads later this year. Check out the new work:
Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week.
Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business. The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media). Minneapolis-based Olson won the business following a review.
Car2Go is searching for a new agency. It is unclear how many will be pitching the business but responses to the company's request for qualifications, which it sent out to several agencies, are due today.
How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake.This new ad for Honda's City vehicle by Leo Burnett's Melbourne office may be geared for Australians, but showing the sheer variety of ways that some jerk can invade your personal bubble works for any metropolis.It could be my Northeast upbringing (I'm uncomfortable if someone outside my immediate family tries to hug me), but I appreciate just how annoyed these people are. Contrasting that with the visible space and relief the vehicle's interior offers is a nice effort.Environmentally friendly mass transit, be damned!Credits below.
Spence Kramer has joined Crispin Porter + Bogusky as global managing director, a newly created role. He will work on global business across the agency's eight offices (Los Angeles, Boulder, Miami, São Paulo, London, Gothenburg, Copenhagen and Stockholm) and be responsible for finding new growth opportunities. He will be based in Miami.
Specs Who Kevin Chan, associate creative director and Formal Friday creator (far left); Benjamin Palmer, chairman (second from left); CEO Sophie Kelly (seated, center), surrounded by Formal Friday participants
Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment.
Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.
If World Cup fever is getting to you, well, you're not alone.This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer fans talking obsessively about their team—and not just the American team, but their national teams of their ancestral homelands. The tagline is: "Every 4 years the conversation starts again."The ad uses real U.S.-based soccer fans, including a German butcher, an Italian barber and a cabbie from the Ivory Coast. These guys are passionate.I don't want to spoil anything, but I'd be remiss if I didn't point out the pessimistic Englishman, who feels like a punch line (of course this guy's a downer) as he mentions penalty kicks toward the end of the spot.ESPN has also unveiled the first posters from what will be a series of 32—one for each team—designed by Brazilian artist and graphic designer Cristiano Siqueira. Check those out below, too, and get excited for the tournament, which runs from June 12 to July 13.