White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months.
Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy from The Golden Girls?Then ESPN's new spot by McKinney is for you.
Selfie aficionado Samsung recently offered free phones to people loony enough to jump into Lake Zurich in Switzerland (which was a balmy 46 degrees) and snap an underwater selfie. Why? To show that the Galaxy S5 can withstand being submerged.
Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus.
The New York office of McKinney has found its new managing director in Toronto.George Nguyen was md and chief strategy officer at TBWA\Toronto. At McKinney, he fills a vacancy left by the late 2013 exit of Alex Van Gestel.
The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop.
The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot.
Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't have is a black cat.
David&Goliath has found its new president and chief creative officer within its own ranks.Founder David Angelo has stepped down as president and CCO, handing the reins to Brian Dunbar (president) and Colin Jeffery (CCO), respectively. Angelo will continue to serve as chairman.
Johannes Leonardo is getting into the floor care business.The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well as U.K.-based Vax. New work is expected next spring, according to a spokesman for the company.