Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney. Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer for BBH. He'll be based in New York and start next week.
Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy.
Crispin Porter + Bogusky has tapped Jay Gelardi to serve as digital ecd for its Boulder, Colo., office. "Jay naturally described the role and gave us confidence that he'd be successful in it," Ivan Perez-Armendariz, evp and chief digital officer of CP+B, told Adweek. "He allows us to grow organically, and he'll mentor our younger creatives."
If you've been settling into a slower pace of life with Kona beers but want to move on to something stronger, Cruzan Rum might be right for you.Building on last year's campaign, themed "The Don't Hurry," the brand illustrates that its version of relaxation isn't constricted to the kooky metaphorical island from which it hails. Nope, it's all about a state of mind—and whether you're speed dating or playing chess, you've got to kick back and savor life (and rum).The five new spots by ad agency Walton Isaacson are similar to last year's, which highlighted the eccentric air that came with drinking the rum. This time, though, they've swapped spokesmen, promoting the soothing Barry White-esque voiced parrot.
Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky.Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager people looking for their dream homes and Re/Max agents guiding them to something even better—though in a different way—than what they'd imagined.The tagline is, "Dream with your eyes open," but one spot puts it best: "With a Re/Max agent, you'll see how much better than a dream home the right home can be."While the ads have an odd (and vaguely annoying) rhyming pattern in the voiceover, there's something endearing about the heart of the message. Re/Max is pitting expectations against reality, and trying to show that sometimes the reality can be better.Credits below.
Apparently Jonathan Safran Foer is just like us. He eats at Chipotle and he curses the heavens when he neglects to bring something to entertain him while he crams rice, beans and guacamole (he's a vegetarian) into his piehole. But since he's a famous author, he was able to e-mail the chain's CEO, Steve Ells, and pitch him a neat idea: "I bet a shitload of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn't have that negative experience, they could have a positive experience if they had access to some kind of interesting text," Foer recalled to Vanity Fair as a summary of his e-mail. This is all to say that, starting today, original long-form text by Foer—along with fellow scribes Judd Apatow, Sheri Fink, Malcolm Gladwell, Bill Hader, Michael Lewis, Toni Morrison, Steve Pinker, George Saunders and Sarah Silverman—will festoon Chipotle's cups and bags. Chipotle deemed the initiative "Cultivating Thought." Foer selected the writers, and any edits were made by him.Check out two of the writeups below and see them all here.Via Vanity Fair.
Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.
Some things are integral to the New York experience, and getting lost in Dr. Zizmor's subway ads (which have been up since at least the early '90s) is one of them. But one graphic design student doesn't see it that way.
Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same. New TV ads from Pereira & O'Dell in New York use the tag "Accuracy Matters" and will run throughout the year. This is the second work by the agency, which won Realtor.com's business last year when the company began marketing. "We wanted to relaunch the brand," said Barbara O'Connor, chief marketing officer for Move Inc., Realtor.com's parent company. "We're coming at the category from a different perspective and wanted people to know about that. We've got relationships with more than 800 listing services, so we're providing consumers with 98 percent of property listings." The campaign also includes contests and social media outreach using the hashtag #AccuracyMatters. In addition, it has a partnership with the National Association of Realtors, which will break ads later this year. Check out the new work: