Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."
The ad promotes the chain's Smoky Mountain BBQ flavor.
Brand will air the 30-second spot during the game.
We had a really intense relationship, me and that sandwich."
The comedic actor will star in the brand's first Big Game ad in three years.
Mastercard worked on expanding the 20-year-old campaign with McCann.
The results from agencies like TBWA LA, Grey and others include Cinderella, Little Red Riding Hood and more.
Josh Duhamel fights Big Burger in the thriller Web of Fries.
There will be multiple teasers but the general public will never see the spot.
The new platform features all the ad tropes you'd expect from a Big Game spot.
Groupon's 30-second spot will air during the fourth quarter.