Kristina Monllos

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.
Kristina Monllos is a senior editor for Adweek, where she specializes in covering brands, marketing innovation, consumer trends and pop culture. She produces the podcast "Yeah, That's Probably an Ad."

P&G’s Marketing Chief Argues Against Waste in the Digital Space and Addresses Growth for Brands

Marc Pritchard says ads shouldn't be on ISIS recruiting videos, but what about cat videos?

The ANA Recommends CMOs Focus on These 12 Areas for Brands Facing Disappointing Growth

Gender equality, transparency, brand purpose and more.

These Were the 4 Biggest Brand Marketing Trends to Come Out of Advertising Week

Marketers are focused on authenticity, diversity, truth and digital disruption.

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

M&M's, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers.

Toys R Us Wants to Be a ‘Champion of Play’ With New Brand Positioning

CMO Carla Hassan is looking to give the brand a "reinvention."

6 Tips to Grow Your Business on Instagram From Sarah Jessica Parker and Glossier’s Emily Weiss

Platform drives conversation, customer service and product ideas.

80% of Instagram Users Voluntarily Connect With a Brand on the Platform

COO Marne Levine want to 'shrink the distance between businesses and customers.'

Mastercard’s CMO Believes Marketers Are Too Focused on the Latest Tech Gadget, Need to Get Back to Basics

'Understanding human emotion is not the same as data and analytics,' says Raja Rajamannar.

Model and Body Positivity Activist Tess Holliday Wants Genuine Diversity in Ads

She also discusses what brands can do to be more inclusive.

This Social Analytics Firm Says the 4 Million #TakeAKnee Tweets Are Just the Beginning

The CEO of Talkwalker believes that number will double.