Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup truck?
Kristen V. Brown
A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers and the same route his dad had taken.
At 17, Anne Chiu stood in the middle of her family’s tchotchke-filled Brooklyn, N.Y., living room to pitch her father. Since visiting the small ad agency where her uncle worked two years earlier, she’d been dreaming of ditching her destiny as a math and science geek at New York’s Stuyvesant High School for a future as a Mad woman.