Kirk McDonald

Are Ad Blockers an Invasive Species or a Catalyst for Innovation?

The answer lies in how data connects with storytelling

Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don't seem to have tired talking about it. Is…

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic

Column: PubMatic's president predicts supertargeting will come to TV

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team…