Kipp Cheng

Alt Image Text

Lexmark International Names Site Shop

Brand Marketing

Lexmark International has awarded its Web site redesign assignment to Nascent State, a New York-based i-shop. Nascent State will work with Lexmark’s traditional branding agency, The Ocean Group (formerly Warwick [...]

Alt Image Text

Merkley Newman Harty Will Design Twin Towers Fund Site

Brand Marketing

The interactive unit of Merkley Newman Harty & Partners has been assigned the Web site building duties for the Twin Towers Fund. The pro-bono project benefits the charitable organization established [...]

Alt Image Text

DealTime to Power Altavista Shopping Tools

Brand Marketing

DealTime, a provider of comparison-shopping search technology, has inked a strategic alliance with Web portal AltaVista. Under terms of the agreement, DealTime will replace AltaVista’s existing comparative shopping product with [...]

Alt Image Text

CondeNet Cuts 25 Percent of Workforce

Brand Marketing

Citing the overall advertising downturn and the economic uncertainty following the Sept. 11 terrorist attacks, Sarah Chubb, president of New York-based CondeNet, said on Tuesday that the online unit of [...]

Alt Image Text

Terra Lycos Unveils Redesign, Slashes Ad Inventory

Brand Marketing

Terra Lycos today unveiled a networkwide redesign that eliminates most small ad units on individual pages. The changes on the Web portal are more than cosmetic, as they reduce overall [...]

Alt Image Text

NetRatings to Acquire Jupiter Media Metrix

Brand Marketing

NEW YORK — NetRatings, a Milpitas, Calif.-based Internet measurement and analysis firm, has agreed to acquired Jupiter Media Metrix, the leading Internet research and Web analysis company. The deal is [...]

Alt Image Text

Marketboy.Com and Scojo Team Up

Brand Marketing

Marketboy.com, a New York-based price comparison e-commerce site specializing in consumer electronics, has expanded its business into the fashion accessories market by signing an online merchant partnership with Scojo Vision, [...]

Alt Image Text

Nextel Today Bows New Online Effort

Brand Marketing

Nextel Communications, a provider of wireless communications services launched its online advertising effort for Q4 on Monday. The campaign will highlight Nextel’s rate plan and handset promotions, as well as [...]

Alt Image Text

B2BWorks Partners With Northern Light

Brand Marketing

NEW YORK–B2BWorks, a Chicago-based business-to-business online marketing and media services company, has partnered with search site Northern Light to provide keyword search marketing opportunities to the business-to-business (B2B) marketplace.The deal [...]

Alt Image Text

Third-Party Auto Sites Lead Web Traffic

Brand Marketing

In a report released Monday, Jupiter Media Metrix concluded that while car manufacturer sites such as Ford and Toyota generally garnered less traffic than third-party auto resource sites such as [...]