Ki Mae Heussner

IAB Promotes David Doty to EVP

Doty to oversee brand marketing, research

The Interactive Advertising Bureau has named David Doty, former svp and CMO, to the new role of evp and CMO. In an announcement today, the IAB said that Doty will work…

Kindle Fire Outpacing First iPad

Amazon tablet's ad impressions have grown 19% daily since launch

Despite mixed reviews in the media, momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the…

Google+ Pages Updated for the Holidays

Updates include multimanager support, new notifications

Just ahead of the holiday season, Google is wrapping new Google+ features and updates, including a few specific to its pages for brands and businesses. “Some of these were on nearly…

TechCrunch CEO Heather Harde to Leave AOL

Harde to step down at the end of the year

Heather Harde, former CEO of TechCrunch and general manager of AOL’s technology properties, is leaving the company at the end of the year, TechCrunch announced in a blog post today. Her…

Facebook Finally Rolls Out Timeline

No brand-specific profile pages at this time, Facebook says

We had to wait a little while for it, but Facebook’s redesigned Timeline profile has finally arrived. Nearly three months after announcing the new feature, Facebook today announced on its blog…

Apple, Google+ Among Top Web Searches in 2011

Nike, Pizza Hut, and Target among top brands in Google Zeitgeist

Google’s annual list of the world’s top searches is out and it looks like technology is represented in a big way. For the 11th year, the company mined its billions of…

Zynga Caps Off Wild Year for Tech IPOs

Is Facebook the bright spot in a rocky IPO market?

When gaming giant Zynga goes public this week, it will cap off a year of big, brand-name tech IPOs. But 2011’s bumper crop hasn’t been exactly blemish-free. Although many of the…

Google Launches New Tablet Ad Formats

Consumers have higher expectations for advertising on tablets, says Google

Just in time for the holiday shopping surge, Google today introduced two new tablet-specific ads for marketers. Citing recent internal research, Google says that consumers are not only doing more shopping…

Sound-Triggered Smartphone Ads Seek You Out

New platform could make location-based targeting simple and automatic

You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it. Trouble is,…

Why Geolocation App Users Matter to Marketers

6 percent of U.S. online adults use Foursquare-like location apps

Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According…