Ki Mae Heussner | Adweek Ki Mae Heussner | Adweek
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Ki Mae Heussner
Brands Pinning It on Pinterest Retailers among first on social scrapbooking site, but marketers will soon realize they’d better join, too

Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers. “I think for any company that has an e-commerce presence,…

February 19, 2012, 9:33 PM EST

Recent Downloads Whether for smartphones or tablets, Android or Apple, some of our favorite mobile apps (at least since we last checked the App Store)

LauncherPro If smartphones really were such personal devices, their user interfaces wouldn’t be so homogeneous. Here, users take ownership of their Androids with customizable widgets and a 3-D app drawer. Flipboard Already a longtime…

February 15, 2012, 12:06 AM EST

New Commerce Sites Challenge Mass Production Model Etsy, Fab, Shapeways let consumers engage in design process

Mass production may give us efficiency, more affordable prices and convenience, but a handful of new tech companies say their more custom, less assembly-line-oriented commerce models provide something else: a…

February 14, 2012, 3:29 PM EST

Jason Spero: Mobile Evangelist Google's head of sales and strategy on why businesses' mobile websites are behind the curve

Google’s mobile ad business is going gangbusters. In 2011, the company’s share of U.S. mobile ad revenue was 51.7 percent or $750 million, according to eMarketer. It leads mobile display…

February 14, 2012, 6:26 AM EST

How Far Should Personalization Go? Consumers crave human moments of discovery, says JWT CEO

"Frictionless sharing" may be all the rage in social media and advertising, but during his Social Media Week keynote Monday morning, JWT CEO David Eastman offered some words of caution: "You…

February 13, 2012, 12:53 PM EST

Divorcees, Southerners Most Concerned About Web Privacy 90 percent of online adults worry about privacy online, study shows

With the steady drumbeat of privacy controversies over the past year, it’s not surprising that surveys indicate that consumers are concerned about the issue. But research released today (Feb. 13)…

February 13, 2012, 9:00 AM EST

Do Mobile Ads Still Suck? Creative has come a long way—and despite some new innovations, it still has a long way to go

Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have…

February 13, 2012, 12:08 AM EST

Targeting the Tone Deaf ToneMedia, the latest spin on the ad network model, allows brands to target John Lennon-loving cat owners

Let’s be honest. Lyrics websites haven’t exactly enjoyed the best reputation. Between in-your-face banner ads, aggressive ringtone offers and often artless aesthetic—not to mention their murky copyright infringement issues—they don’t…

February 7, 2012, 9:35 PM EST

The Internet Identity Crisis To use or not to use a real name on the Web is not always a user's prerogative. But maybe it should be

In 1971, journalist Don Hoefler coined the name Silicon Valley. And just like every other 40-year-old Gen Xer, Silicon Valley is now having an identity crisis—about identity no less. The…

February 6, 2012, 12:13 AM EST

Yahoo's Fuchs: We're No. 1! Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

January 31, 2012, 6:54 AM EST

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