Ki Mae Heussner

Can the BuzzFeed Formula Work for Real News?

Big hires at meme central hints at 'real' journalism

BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone…

Facebook Ads Get New Placements

Mobile News Feed and log-out pages to host ads

Facebook’s new Timeline for Pages wasn’t the only announcement the social networking giant made at its first marketing conference in New York on Wednesday (Feb. 29). After Facebook COO Sheryl Sandberg…

Facebook Rolls Out Timeline to Brand Pages

All will be automatically updated on March 30

The day has come. Facebook’s Timeline profile format is finally available for brand pages after rolling out to consumers in waves since Timeline was announced in September. The new page layout…

Twitter Ads Get More Mobile

Promoted Tweets to appear in app timelines

Twitter's mobile ad footprint is about to get bigger. In a blog post today, the company said that it is expanding its ad presence on mobile apps for the iPhone…

Americans Are the Biggest Mobile Multitaskers

81% say they juggle multiple devices

Where are the world's biggest mobile multitaskers? Apparently, right here in the U.S. Google research of smartphone behavior across six countries found that Americans lead in mobile multitasking, with 81 percent…

Women Who Go Their Own Way

Entrepreneurs who gave up lucrative jobs to launch startups

Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops…

LinkedIn Launches Follow Company Button

Says its members have high expectations for companies they follow

Following companies on LinkedIn just got easier. In an announcement today, the social network for professionals said it was launching a Follow Company button that companies can add to their…

Brands Pinning It on Pinterest

Retailers among first on social scrapbooking site, but marketers will soon realize they’d better join, too

Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers. “I think for any company that has an e-commerce presence,…

New Commerce Sites Challenge Mass Production Model

Etsy, Fab, Shapeways let consumers engage in design process

Mass production may give us efficiency, more affordable prices and convenience, but a handful of new tech companies say their more custom, less assembly-line-oriented commerce models provide something else: a…

Jason Spero: Mobile Evangelist

Google's head of sales and strategy on why businesses' mobile websites are behind the curve

Google’s mobile ad business is going gangbusters. In 2011, the company’s share of U.S. mobile ad revenue was 51.7 percent or $750 million, according to eMarketer. It leads mobile display…