Ki Mae Heussner | Adweek Ki Mae Heussner | Adweek
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Ki Mae Heussner
Marketers: A Demo Awaits You No group loves mobile or social media more than Hispanics—so where are the brands?

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex…

March 12, 2012, 12:05 AM EDT

Why the Mouse Blocks Us From Being Superhuman Geoloqi’s Amber Case on ambient location and new interfaces

If you haven’t ditched the mouse already, maybe it’s finally time. After all, according to Amber Case—noted cyborg anthropologist and founder of location-based mobile platform Geoloqi—it’s keeping you from being superhuman. During…

March 11, 2012, 6:23 PM EDT

Nick Denton on the ‘Tragedy of the Comments’ Gawker to revamp site's comment strategy, hopefully elevate the conversation

Once upon a time, in the early days of blogging, Gawker founder Nick Denton said, publishers hoped that the Web would help them “capture the intelligence of the readership.” But now?…

March 11, 2012, 2:47 PM EDT

The Foursquare Harry Potter Connection Foursquare still aiming to go mainstream by converting 'Muggles' -- non techies -- with deals

When Foursquare debuted at the South by Southwest Interactive conference in 2007, co-founder and CEO Dennis Crowley said, “We thought we were going to be embarrassed. …It was kitschy.” Instead, they…

March 10, 2012, 6:40 PM EST

Google+ Is Not a Ghost Town, Maybe You're Using It Wrong Google exec counters criticism about the social service

If Google+ looks like a ghost town to you, Vic Gundotra, Google’s svp of engineering, thinks the problem isn’t his social service, but you. During a one-on-one conversation at the South…

March 9, 2012, 5:52 PM EST

Heading to SXSW? 5 Trends to Watch Social discovery, social TV generating buzz this year

Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest. This week, the annual South…

March 9, 2012, 2:53 PM EST

Heading to SXSW? 5 Trends to Watch Social discovery, social TV generating buzz this year

Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest. This week, the annual South…

March 8, 2012, 9:23 AM EST

Apple's 'Resolutionary' iPad Means Catch-Up for Developers New iPad has higher resolution, faster processor

Leave it to Apple to reach beyond the English language to describe its latest gadget. Hoping to play up the higher-resolution screen of its new iPad (which is called simply…

March 7, 2012, 5:39 PM EST

iAd Creator Takes Another Swipe at Better Mobile Ads Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has…

March 6, 2012, 10:00 AM EST

PayPal's Geo-Fenced Where Ads Go Political New product accepts donations in mobile ad unit

Just in time for Super Tuesday, location-based discovery and advertising service Where is rolling out a new product for political donations. Where was founded in 2004 and acquired by eBay in…

March 6, 2012, 7:00 AM EST

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