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Ki Mae Heussner

Marketers: A Demo Awaits You

No group loves mobile or social media more than Hispanics—so where are the brands?

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex…

Why the Mouse Blocks Us From Being Superhuman

If you haven’t ditched the mouse already, maybe it’s finally time. After all, according to Amber Case—noted cyborg anthropologist and founder of location-based mobile platform Geoloqi—it’s keeping you from being superhuman. During…

Nick Denton on the ‘Tragedy of the Comments’

Gawker to revamp site's comment strategy, hopefully elevate the conversation

Once upon a time, in the early days of blogging, Gawker founder Nick Denton said, publishers hoped that the Web would help them “capture the intelligence of the readership.” But now?…

The Foursquare Harry Potter Connection

When Foursquare debuted at the South by Southwest Interactive conference in 2007, co-founder and CEO Dennis Crowley said, “We thought we were going to be embarrassed. …It was kitschy.” Instead, they…

Google+ Is Not a Ghost Town, Maybe You're Using It Wrong

If Google+ looks like a ghost town to you, Vic Gundotra, Google’s svp of engineering, thinks the problem isn’t his social service, but you. During a one-on-one conversation at the South…

Heading to SXSW? 5 Trends to Watch

Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest. This week, the annual South…

Heading to SXSW? 5 Trends to Watch

Social discovery, social TV generating buzz this year

Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest. This week, the annual South…

Apple's 'Resolutionary' iPad Means Catch-Up for Developers

New iPad has higher resolution, faster processor

Leave it to Apple to reach beyond the English language to describe its latest gadget. Hoping to play up the higher-resolution screen of its new iPad (which is called simply…

iAd Creator Takes Another Swipe at Better Mobile Ads

Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has…

PayPal's Geo-Fenced Where Ads Go Political

New product accepts donations in mobile ad unit

Just in time for Super Tuesday, location-based discovery and advertising service Where is rolling out a new product for political donations. Where was founded in 2004 and acquired by eBay in…

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