Ki Mae Heussner

Yahoo Debuts Livestand 'Living Ads' With Toyota

New ads boost interaction, opinion of brands, Yahoo says

A few weeks after launching its digital magazine Livestand, Yahoo today debuted its new TV-meets-magazine-meets-online ad format, the “living ad,” with its launch partner Toyota. Hoping to give advertisers an opportunity…

Media All-Star: Steve Minichini

President, interactive marketing, TargetCast tcm, mashed up online and offline into one planning practice

Probably best not to tell Steve Minichini something isn't possible. TargetCast tcm's president of interactive marketing has built his career on the conviction that if the best tool or the…

Last-Minute Shoppers Like Luxury Brands?

Study compares behavior of early-bird and 11th-hour consumers

Don’t be too hard on the last minute shoppers in your life. In fact, you should probably encourage their procrastination: New data suggest last minute shoppers just might end up…

Subscription Shopping: Fad or the Future?

Buying online has never been easier for the consumer

Lazy shoppers have never had it so good. Thanks to e-commerce, consumers have been making purchases without moving their butts for years. But a wave of new subscription startups want…

Google+ to Brands: 'We Were Rude'

Google introduces Google+ Pages for businesses, organizations

After getting the boot from Google+ this summer, brands and businesses are allowed back on the site as of today. In a blog post this afternoon, Google introduced Google+ Pages, which…

Yahoo Lets Brands Get More Social

Aims to make content more engaging, shareable

It’s not enough to ask consumers to talk about your brand, Yahoo says. If you want to get people really engaged, invite them to weigh in on relevant content. That’s the…

Technology: Google VP of Global Marketing Lorraine Twohill

How to effectively market the most ubiquitous digital brand

Let other marketing executives worry about how consumers perceive their brands. For Google’s Lorraine Twohill, it’s about inviting users to help create hers. “We’re the only company on the planet that…

Google’s Ad Rank to Consider Phone Calls, Not Just Clicks

Bid-per-call coming to AdWords

Google AdWords is going beyond the click. Soon, the company’s key advertising product won’t just let advertisers bid for phone calls; it will factor those calls into Ad Rank calculations. “It’s…

With New Droid, Motorola Hopes for Another Razr Hit

New 4G smartphone resurrects popular brand

Can the name “Razr” help put Motorola devices back on the must-have list? Seems like we’ll soon find out. At a New York press event Tuesday afternoon, Motorola Mobility released its…

Real-Time Ad Targeting Gets Emotional

Spectrum tries to leverage state-of-mind

Online ad targeting isn’t just about finding the right people at the right time, says digital media company BuzzLogic, it’s about reaching them with content that encourages the right emotional…