Ki Mae Heussner

Does the Web Need Another Tech Site? eHow Says Yes

Demand Media targets social media neophytes with new vertical

With all the technology sites filling the Web with news and reviews, it's hard to imagine that there's room for another. But Demand Media's eHow insists that there is. Set to…

Incentivized Social Video Gets Real-Time Biddable

Partnership shows maturation of online advertising

Call it bribery or call it brilliant. Either way, it looks like paying people to watch online video ads (with virtual currency, not cash) is getting bigger. About a year ago,…

Developers Slowly Losing Interest in Android

Appcelerator, IDC Survey reveals fragmentation turning developers off Android

The fragmented Android universe may be causing app developers to think twice about bothering with the increasingly popular mobile platform, according to a new report. Though Android smartphones and tablets are…

Social Discovery Apps Strike Out at SXSW

Why there wasn't a breakout app at this year's SXSW

An emerging class of “social discovery” apps—which monitor your location and alert you when you’re in close proximity to people who have similar social media contacts or interests—dominated the hype…

SXSW Roundup: Analyzing the Social Media Chatter

Samsung, Chevrolet, Foursquare lead the pack in exclusive NetBase study

The South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake. Samsung, Twitter, YouTube, Foursquare and…

Survey: Women Trust Pinterest More Than Facebook, Twitter

BlogHer annual study shows social media trends among women

Pinterest may be a social media newcomer, but, apparently, it’s already beating Twitter and Facebook when it comes to trust among women in the U.S. According to BlogHer’s annual study on…

Quattro Vets Team Up for Mobile Ad Startup Adelphic

New platform offers new way to target mobile audiences

Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired. However, two alums of Quattro Wireless (which later grew into Apple’s iAd program)…

Marketers: A Demo Awaits You

No group loves mobile or social media more than Hispanics—so where are the brands?

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex…

Nick Denton on the ‘Tragedy of the Comments’

Gawker to revamp site's comment strategy, hopefully elevate the conversation

Once upon a time, in the early days of blogging, Gawker founder Nick Denton said, publishers hoped that the Web would help them “capture the intelligence of the readership.” But now?…

Heading to SXSW? 5 Trends to Watch

Social discovery, social TV generating buzz this year

Is it really called work when so much of what you're doing involves barhopping and barbecue? It is when you're in Austin for South by Southwest. This week, the annual South…